28. The Key Ingredients For a Profitable Offer That Converts with Penny Kelly

I’m so excited because today is all about the key ingredients for a profitable offer that converts! My guest is Penny Kelley who is a marketing strategy expert and business growth coach who has helped clients create results from new entrepreneurs getting their first leads and sales online to experienced business owners having multi-six and seven figure weekends and launches. She uses her 20 years of corporate sales & management experience and 6 years of business growth coaching to help clients achieve profitable business growth. You may have an offer...but is it irresistible?

“You see what it's really like to run the whole business, not just what the audience sees...” At minute 1:40, before we dive in, Penny tells us a little bit about herself and her journey. Then we’re jumping into the most common mistakes business owners make when putting courses or offers into the market and how to do research to find what your people really want.

“We all know that we need to solve problems or help people achieve a desire...” At minute 15:10, Penny tells us which reviews and ratings we should really be paying attention to and the keys to a great selling offer! 

“Don’t teach them everything you know. Then what will you sell them next?...” At 22:20, hear how to position an offer so you get more upgrades and return clients. I’m sure you;ve heard that a confused mind never buys, right? Well Penny tells us why it’s important for ad copy and sales pages to be congruent.

“The offer packaging should match the investment level, client level and outcome expected....” At minute 32:15, find out why position and packaging are so important for your offer to sell and as always we end the show with Michelle’s Hot Minute where Penny is answering a round of rapid fire questions! 

If you want to connect more with Penny you can join her Facebook group here and visit her website here! Until next time, happy marketing!

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