28: The Return of BSG

The 2024 presidential election revealed deep fractures in American democracy, from the failure of economic messaging to connect with voters to the growing disconnect between Democratic Party leadership and their base constituencies. Through candid analysis of polling data, campaign strategies, and voter psychology, this discussion illuminates why traditional political playbooks are becoming increasingly ineffective in an era of widespread voter disillusionment. 

In this thoughtful conversation, political strategists Natalie Lupiani and Shannon join host Farrah Bostic to dissect what went wrong in the Democratic campaign and what it means for the future of American politics. They examine how the Democrats' reliance on outdated campaign tactics, failure to engage meaningfully with communities between election cycles, and misreading of voter priorities contributed to their loss. The discussion offers particularly valuable insights into the party's struggles with economic messaging, identity politics, and the challenge of connecting with voters who feel increasingly disconnected from traditional political institutions. 

Resources 

'Kamala Harris Crushed Donald Trump...and Voters Noticed’ episode of The Bulwark’s Focus Group Podcast  https://www.youtube.com/watch?v=QEpOQw35Vaw 

‘Democrats Have a Better Option Than Biden’ NYT article by Ezra Klein https://www.nytimes.com/2024/02/16/opinion/ezra-klein-biden-audio-essay.html  

'Gen Z’s Vision of Success? Nearly $600,000 a Year’ Yahoo! Finance article by Cara Michelle Smith  https://finance.yahoo.com/news/gen-z-vision-success-nearly-103005295.html  

Our Guests 

Shannon-Janean Currie is a Vice President of Benenson Strategy Group, with over a decade of experience in research and messaging, specializing in minority audiences and disenfranchised communities. Her work combines quantitative and qualitative methods to help organizations like the ACLU, Fwd.us, and The National Urban League connect with and uplift communities. Known for her groundbreaking studies on Black America and criminal justice reform, Shannon is deeply committed to advocacy, mentorship, and counter-polarization efforts. 

Natalie Lupiani, is an opinion researcher and strategic consultant with over a decade of experience crafting data-driven strategies for campaigns, branding, corporate culture, and communications. She has partnered with Fortune 500 companies like Pfizer, Toyota, and AT&T, as well as nonprofits and advocacy groups, leveraging insights from domestic and international research to drive impactful decisions. A U.S. Air Force veteran, Natalie is passionate about supporting service members through her professional work and volunteer efforts with organizations like TAPS. 

Your Host 

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.

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