285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson

Creative director and self-confessed corporate troublemaker, Stanley Johnson, joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance. 

Reflecting on his journey from humble beginnings, Stanley highlights the role of creativity and diverse experiences in tackling business challenges.

The conversation explores the evolution of advertising due to the emergence of digital media, with Stanley sharing his changed perception of Twitter and the enduring value of blogging.

He discusses the importance of writing and social media for honing communication skills, the need for creativity and risk-taking in corporate settings, and critiques society’s tendency for snap judgments.

Stanley also touches on his transition from agency work to freelancing, his passion for music, and the challenges of staying relevant later in life, underscoring the significance of cultural engagement and maintaining curiosity.

KEY TIME-STAMPED MOMENTS:

02:06 The role of a creative director

07:11 From weights and measures to creativity

10:11 Curiosity as a key to creativity

14:07 Navigating social media and digital trends

19:00 The impact of blogging

22:14 Staying tech savvy

26:31 Taking risks in creativity

29:30 Judgment without context

31:00 The creative journey: embracing change

32:40 Finding home in the hills

35:01 A day in the life of a creative consultant

44:09 Staying relevant in your third chapter

49:02 The value of experience and risk

ABOUT STANLEY:

Stanley Johnson is a seasoned creative director and co-founder of the creative consultancy stan/lee, based in Melbourne, Australia.

With several decades' experience in the industry, he has led innovative campaigns for major brands, including a transformative role at major tech company, MYOB.

Known for his strategic insight and storytelling prowess, Stanley is also an advocate for nurturing young talent in the creative field.

QUOTABLE QUOTES:

“If I worry about what people are going to think, then I’ll never do anything interesting.”

“You’re as old as you think you are and it’s as simple as that.”