29. Anastasia Khoo on the Importance of Communicating the Value of Nature

In this episode we speak with Anastasia Khoo, the Chief of Staff and Chief Marketing Officer for Conservation International, about the importance of using communications and marketing strategies to engage the public to take action on behalf of nature. Founded in 1987, Conservation International is one of the world’s largest conservation-focused organizations. Combining fieldwork with innovations in science, policy and finance, Conservation International has helped protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries. With offices in more than two dozen countries and a worldwide network of thousands of partners, its reach truly is global. The conversation with Anastasia also takes an interesting detour as we learn more about why mangroves are an often under appreciated - but critically important - resource in protecting ecosystems and communities alike from the ravages of climate change.