290. How Can Lawyers Leverage LinkedIn for Effective Marketing?

In this episode of "The Free Lawyer," host Gary Miles interviews marketing expert Michael Lourie, founder of Driver Media Worldwide. They discuss the crucial role of LinkedIn in law firm marketing, emphasizing its potential for branding, visibility, and lead generation. Michael highlights common mistakes lawyers make on LinkedIn, such as not updating profiles, and stresses the importance of maintaining an active presence. They also explore the benefits of outsourced marketing support, measuring ROI, and the future impact of AI on legal marketing. Michael offers practical advice for improving online presence and underscores the importance of balancing work and personal life.

Michael Lourie has been in marketing and sales for over 30 years and he founded Driver Media Worldwide because he saw the need for a nimble, responsive, out-sourced marketing team that could assist small-to-medium sized law firms and professional services firms with EVERYTHING regarding LinkedIn, marketing, PR and communications.

LinkedIn's Potential for Lawyers (00:01:42)
Common LinkedIn Mistakes (00:03:16)
Networking Efficiency (00:04:23)
Time Management for Lawyers (00:05:12)
Measuring Marketing Success (00:06:46)
LinkedIn Ads Overview (00:08:09)
Targeted Advertising Benefits (00:10:26)
Branding Importance (00:12:43)
Supporting Smaller Firms (00:14:50)
Building Client Relationships (00:16:20)
Finding Authentic Voice on LinkedIn (00:18:20)
Website Updates for Law Firms (00:20:05)
Lead Generation Strategy (00:20:10)
Importance of Website (00:21:09)
Lead Generation Roadblocks (00:22:10)
Measuring Marketing Success (00:23:21)
Future of Legal Marketing (00:25:11)
First Steps to Improve Marketing (00:26:38)

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