297 - Can functional THC beverages help with alcoholism? Jonny Locarni and Magic Cactus believe so!

About the Guest(s):

Johnny Locarni is the founder of Magic Cactus, a pioneering company in the hemp beverage industry aiming to offer the most effective alcohol alternatives on the market. With a professional background that spans finance, film and television, Johnny ventured into the cannabis industry almost by accident but quickly found a niche serving the more cannabis-curious and lighter consumers. Originally from Omaha, Nebraska, he spent years in Los Angeles before relocating to Arizona. His entrepreneurial journey is driven by a personal mission to create healthier alcohol alternatives, fueled in part by a personal family tragedy.

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Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek is joined by Johnny Locarni, the founder of Magic Cactus, to delve into the rapidly evolving intersection of the beverage industry and hemp-derived THC. Johnny shares his unique journey from finance to cannabis and ultimately to founding a beverage company focused on providing a natural alternative to alcohol. The discussion covers the potential of hemp-derived products, their role as alcohol alternatives, and the complex regulatory environment that currently impacts their availability.

Johnny outlines the challenges Magic Cactus faced during its research and deve