297: Dirk Witt: The Power of Partnering with Your Photo Lab!

Hey, photography friends! Ever thought about how much your photo lab impacts your business? This week, I chat with Dirk Witt from Mid South Color Lab, and he’s breaking down why not all labs are created equal—and why choosing the right one is a game-changer for your success. But not only how to select the right companies but why making them a partner, having them on your team, is a key to success.

Dirk isn’t just a lab expert—he’s been in your shoes! With years as a wedding, family, and senior photographer, plus 17 years on staff at Mid South Color Lab, he knows firsthand the challenges of switching labs and maintaining top-tier print quality. His mission? Make your transition to a pro lab effortless so you can focus on what you do best—creating stunning images.

Key Takeaways:

• Not all labs are the same—Find one that matches your brand and quality standards.
• Choosing the cheapest is not usually the wisest decision.
• Luxury business? Luxury lab. High-end clients expect high-end prints, framing, and albums.
• Your lab is more than just prints—The right lab helps you grow, supports your workflow, and adds value to your business.
• Quality sells! Use top-tier products as a selling point to boost client satisfaction (and your profits).
• Your photo lab isn't just a vendor—it’s a partner in your business. Whether it’s prints, albums, or framing, finding the services that.

Match your business and cheer on your success is a vital tool for the profitable photographer.

Be sure to connect with Dirk and Midsouth for your free prints, starter kits, and 25% discount

• https://midsouthcolor.com
• dirk.midsouth@gmail.com

Connect with Photography Business Coach Luci Dumas: 

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