Agency Life

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Agency Life

Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

  1. The Culture Killing Habit You’ve Gotta Stop w/ Cas Majid

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    The Culture Killing Habit You’ve Gotta Stop w/ Cas Majid

    As the saying goes, “Culture eats strategy for breakfast.” But what if you’re killing your culture without even realizing it?Cas Majid, multiple-time agency founder & CEO of Wow Group, an agency to agencies, found himself in a similar situation. Realizing where one leadership habit was creating a nearly toxic work environment in his agency.In today’s conversation with Cas, you’ll hear:The culture-killing habit that lead to lower team morale & less client satisfactionThe sy...

    ٣٨ من الدقائق
  2. The AI Opportunity Your Agency Is Missing w/ Richard Banfield

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    The AI Opportunity Your Agency Is Missing w/ Richard Banfield

    AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking.That’s according to today’s guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back.In today’s conversation with Richard, you’ll hear:Ho...

    ٥٢ من الدقائق
  3. Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin

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    Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin

    Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears. As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it.Tom fell into business development during his early days of business development and now as the founder of Converse Digital, he helps agencies of all sizes turn conversat...

    ٥٦ من الدقائق
  4. The Hire You Can’t Afford to Get Wrong w/ Galen Low

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    The Hire You Can’t Afford to Get Wrong w/ Galen Low

    There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget.But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability.Galen Low, Co-Founder of The Digital Project Manager, has led numerous agency teams–with time spent on everything from project management to business...

    ١ من الساعات
  5. 300% Higher Lead Conversion After One Change w/ Sean Sweet

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    300% Higher Lead Conversion After One Change w/ Sean Sweet

    They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency.How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next?They made a hard decision that most agencies avoid. One that you might think would limit your agencies growth and ability to win new clients.In today’s conversation, you’ll learn:The decision this agency made that helped them avoid a financial...

    ٤٢ من الدقائق
  6. The Real Reason Clients Are UNHAPPY w/ Guy Bauer

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    The Real Reason Clients Are UNHAPPY w/ Guy Bauer

    If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time. In today’s conversation, you’ll learn:The hidden reason clients become unhappy, even when you’re delivering great workWhat the Domino’s Pizza Tracker can teach us about managing client projectsThe...

    ٥٢ من الدقائق
  7. 3 Ways to Manage "Client-ey" Clients

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    3 Ways to Manage "Client-ey" Clients

    Have you ever dealt with a client that was acting a little…client-ey?They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time. Maybe, they were the type of client whose demands just kept escalating. If you’ve dealt with clients acting this way, you’re not alone. In a special episode of the podcast, we celebrate the launch of the 2nd installment of The Client by sharing 7 stories from agencies leaders who’ve dealt with s...

    ١٦ من الدقائق
  8. The Lead Magnet That Pays for Itself w/ Chris DuBois

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    The Lead Magnet That Pays for Itself w/ Chris DuBois

    Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?If so, you’re not alone. But it doesn’t have to be that way.According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself...

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Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

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