Deconstructor of Fun

Deconstructor of Fun
  • 4.5(89개의 평가)
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Deconstructor of Fun

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

  1. #254 Inside Timi Studio: How Call of Duty Mobile Set the Stage for Delta Force

    22시간 전

    #254 Inside Timi Studio: How Call of Duty Mobile Set the Stage for Delta Force

    Phillip Black sits down with Leo Yao, General Manager of Timi Studio Group’s J3 studio, for an exclusive look at the making of Call of Duty Mobile and the upcoming Delta Force. Discover how Timi shocked Activision with a two-month Nuketown demo, the secrets behind COD Mobile’s record-breaking live ops, and why Delta Force pivots to tackle Battlefield. Insights: The surprising dominance of Crossfire in China over global FPS franchises. The East vs. West FPS divide—tactical vs. arcade gameplay. Delta Force’s PC-first pivot, cross-platform ambitions, and bi-monthly content updates. Timi’s roots in humility and adaptability for live-service success. Chapters: 00:53 Leo Yao and Timmy's Studio Group 02:31 Call of Duty Mobile: Development and Success 05:21 Challenges and Strategies in the Mobile FPS Market 09:23 Team Structure and Company Culture at Timmy 14:14 Cross-Platform Gaming and Future Trends 18:10 Chinese PC Shooter Market Insights 21:21 PC vs Mobile: A Developer's Perspective 23:38 Delta Force: Fitting into the FPS Landscape 25:49 Live Service and Content Updates 28:23 Monetization Strategies for Delta Force 30:14 The Rise of Extraction Shooters 36:54 Why Delta Force? The Strategy for IP's Revival 38:44 Conclusion and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    40분
  2. TWIG #309: EA’s AI problems, Monopoly GO’s decline, and Pokémon Pocket’s success

    3일 전

    TWIG #309: EA’s AI problems, Monopoly GO’s decline, and Pokémon Pocket’s success

    As Kress’ World of Warcraft account turns 20, we blow out the candles and reflect on a surprising reason behind EA’s disastrous AI investor presentation. Jen delivers a valiant defense of Monopoly Go’s new TV campaign, while Phil reviews the early returns of Pokémon TCG Pocket. Big in Japan, as they say? The group wraps up with what might be the year’s final Embracer hazing session, absolving themselves of any remaining crimes. chapters: 01:19 Birthday Wishes for WoW and Half-Life 2 04:48 EA Tries to Soothe AI Worries 10:03 Game Industry Awards and Nominations 14:47 AAA Devs and Startups 19:04 PlayVentures' New Gaming Fund 21:24 Miniclip Acquires EasyBrain 28:32 X Rioters and Supervive 31:15 Capybara Go and Archero 2 32:02 Pokemon TCG Pocket Success 38:47 Marvel Snap and Sinister Loot Boxes 41:15 New Monopoly Go Campaign --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    54분
  3. #253 TikTok's LiveOps Enchantment

    4일 전

    #253 TikTok's LiveOps Enchantment

    Join us on the Deconstructor of Fun Podcast as we delve into LiveOps strategies for Q5 with esteemed guests Sezer Degirmenbasi, head of EMEA for mobile gaming at TikTok, and John Wright, head of publishing at Kwalee. In this episode, you’ll discover what Q5 is and why it's crucial for game marketers and learn detailed strategies for leveraging TikTok's LiveOps tools to extend your game's lifecycle, increase user engagement, and maximize revenue 00:00 Introduction 00:56 Understanding Q5: The Invisible Quarter 06:10 LiveOps Strategies and Definitions 11:27 TikTok's Role in LiveOps Success 16:24 TikTok's LiveOps Program Explained 21:56 Creative Strategies for LiveOps 27:55 The Need for Differentiation 29:34 Reviving Older Games with TikTok 36:56 Success Metrics for LiveOps Campaigns 46:54 Final Thoughts and Advice for Developers 51:02 Culturalization in LiveOps 54:35 Conclusion and Community Engagement --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    55분
  4. #252 Value Optimization, Hybridcasual, and the Impact of AI

    11월 18일

    #252 Value Optimization, Hybridcasual, and the Impact of AI

    HYBRIDCASUAL PLAYBOOK: metahybridcasualplaybook.splashthat.com  In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies. They explore the challenges of measurement and attribution in a changing landscape, and the importance of creative strategies, and share success stories from the industry. The conversation highlights the evolving nature of gaming marketing and the tools that Meta is developing to support advertisers in achieving better outcomes. Chapters 0:00 Introduction and Episode Overview 01:46 Meet the Guests: Manish Kashria and Ryan Davis 02:19 Current Trends in Mobile Gaming 04:15 Value Optimization in User Acquisition 07:24 Challenges and Strategies in Gaming Marketing 17:37 Hybrid Casual Games: The New Frontier 33:19 Success Stories and Case Studies 34:54 Gaming Apps and Value Optimization 36:17 Subscription Apps and Value Optimization 38:14 The Role of UA Managers and Automation 44:53 Combining Optimization Techniques 48:24 AI in User Acquisition 57:16 Measurement and Attribution Challenges0 1:04:03 Conclusion and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    1시간 6분
  5. TWIG #308 Plarium Gets Raided / Take-Two Divests / EA CEO Flirts With Disney

    11월 14일

    TWIG #308 Plarium Gets Raided / Take-Two Divests / EA CEO Flirts With Disney

    After Kress released the rockets at large VCs last week the crew gets back into heated venture capital discussions exploring the complexities of VC investments in gaming and the shifting landscape of game development and funding. The conversation also touches on the potential leadership changes at EA, the implications of recent acquisitions in the gaming industry, and the performance of companies like Roblox. The discussion highlights the strategic moves by companies like MTG and Take-Two, as well as the challenges and opportunities in the current market landscape. Hosts: Eric Kress, Jen Donahoe, Phillip Black, Jen Donahoe Content: 01:30 Mishka's Banter and Shills 06:41 Corrections and Clarifications 10:22 VC Investments in Gaming 22:04 Crunchyroll and Meta Updates 24:59 EA and Disney Rumors 27:20 Wall Street's Favorite CEOs 30:18 MTG's Strategic Acquisitions 31:46 Plarium's Surprising Valuation 37:51 Take-Two's Divestments and Chartboost Sale 43:51 Roblox's Impressive Growth 49:55 Dream's New Puzzle RPG 56:00 Conclusion and Upcoming Topics Keywords: game industry, venture capital, Crunchyroll, mobile gaming, EA leadership, gaming news, game funding, gaming trends, gaming investments, acquisitions, MTG, Plarium, Take-Two, Roblox, --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    57분
  6. #251 LIVE from San Francisco with Special Guest Stars

    11월 12일

    #251 LIVE from San Francisco with Special Guest Stars

    Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco. 00:00 Introduction and Podcast Overview 01:29 Panelist Intros 05:53 First Topic: Unfiltered Growth and Monetization 12:50 Incentivized Advertising: Past and Present 17:59 Challenges and Future of Incentivized Ads 27:27 Expanding Beyond Gaming: Brand Collaborations 32:15 Exploring Roblox's Integration with Shopify 32:52 The Shift in Game Design and Monetization 35:29 Surviving in 2025 36:12 Mobile and Console Gaming's Existential Crisis 37:55 Opportunities and Challenges in Mobile Gaming 39:00 The Role of Small Studios in the Gaming Market 44:11 Netflix's Foray into Gaming 50:57 Challenges in Game Discovery and Engagement 59:42 The Future of Gaming and AI in Marketing 01:00:05 Final Thoughts and Wrap-Up --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    1시간 1분
  7. #307: Pokemon Game Rises, Supercell's IPO Dreams and VC Misdeeds

    11월 7일

    #307: Pokemon Game Rises, Supercell's IPO Dreams and VC Misdeeds

    Eric roleplays as his Old Man Yells at Cloud Halloween costume, sparing no expense at Netflix’s strange announcement and an ugly breakdown of modern venture capital. Laura tells us if Pokemon’s new mobile game looks more like Go or Masters, while Jen gives a eulogy for Space Ape. Phil raves at Call of Duties monster success and asks Nadella to release the Game Pass tapes. 00:26 Nintendo Switch Earnings Analysis 16:31 Netflix's Interactive Titles and Generative AI 20:49 Supercell Acquires SpaceApe 23:02 Dragon Age and Call of Duty Updates 31:51 Pokemon TCG Mobile: First Impressions 38:50 The Role of VC in Gaming Startups 42:09 Investment Trends and Success Stories 45:22 VC Firm Challenges + The Future of VCs in Gaming --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    1시간 7분
  8. #250 Winning with Creators: How Gaming’s Marketing Strategy is Evolving

    11월 4일

    #250 Winning with Creators: How Gaming’s Marketing Strategy is Evolving

    In this episode of Deconstructor of Fun, we dive into the shifting landscape of influencer marketing in the gaming industry, focusing on the emergence and impact of creator programs. Our guests: Patrick "Chief Pat" Carney (Tribe Gaming), Scott Walker (Ninja Kiwi), and Justin Sacks (Nexus.gg) — industry experts and key voices in creator marketing—explore the evolving roles of influencers and creators, moving from short-term campaigns to deeper, sustained partnerships that drive community engagement and revenue. We discuss how companies like Supercell have pioneered successful creator programs and examine the role of platforms in supporting these initiatives. We also address the challenges developers face in managing creator programs, particularly for smaller studios, and how user-generated content (UGC) is reshaping the gaming experience. Tune in to learn how creator programs are transforming marketing, community building, and even game development itself. Host: Jen Donahoe Chapters: 04:36 Defining Creator Programs 06:47 Creator Program Benefits 11:52 Supercell's Creator Program 20:09 Building a Creator Platform 21:44 Implementation 26:08 Challenges in Developer-Marketer Collaboration 26:45 Web2 Play-to-Earn Concept 28:52 Impact on Small Developers 30:38 Revenue and Engagement Metrics 34:04 Nexus and Creator Programs 36:06 Supercell's Creator Program Evolution 38:18 Brawl Stars and Community Management 40:57 Administrative Challenges in Creator Programs 43:45 UGC and Future Developers Keywords: influencer marketing, creator programs, gaming, Supercell, Nexus.gg, community engagement, mobile games, revenue share, content creators, game development, game development, content creators, revenue sharing, player engagement, user-generated content, mobile games, creator programs, game marketing, community building, game monetization --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

    51분
모두 보기(597개)

4.5
최고 5점
89개의 평가

소개

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

정보

  • 제작진
    Deconstructor of Fun
  • 방송 연도
    2017년 - 2024년
  • 에피소드
    597
  • 등급
    무삭제판
  • 저작권
    © Deconstructor of Fun
  • 웹사이트 보기
    Deconstructor of Fun

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