31: Getting clear on who you are and what you have to offer with Lisa Cumes (Enneagram 3)

How identifying your audience can help build a story brand of trust, aspiration, and success

This week’s episode is one you do not want to miss. I interview an incredible woman who is an activator, achiever, freelance copywriter and StoryBrand Guide builder: Lisa Cumes helps people get crystal clear on who they are and what they have to offer and has built a six-figure online copywriting business in two years. She discusses how to write brand stories that connect with consumers, how to build an aspirational identity for your brand, and how to ask the right questions to truly get clarity of what your brand is.

Listen to this episode to discover methods and processes of how to manage expectations, build a brand and story that inspires audiences, identify the right audience for you, and how to present your business authentically.

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Transitioning into a healthy Enneagram type 3

Lisa and I open discussing her Enneagram 3 type, and how her inherent personality traits developed during her upbringing, sometimes in unhealthy ways. She discusses how she strove to meet unrealistic deadlines, fought to be in the spotlight and was driven by recognition, attention, self-validation, and affirmation. She shares the book and line that made her pause, and the moment she decided to leave a high paying job and relationship to commit to internal work and finding what truly fulfills her.

Finding fulfilment in helping others shine

Lisa describes her transition from spotlight to behind the screens, and how she grew to realize that helping people find their clarity and letting them shine was more rewarding and fulfilling than competing—it was a win-win. She goes through the Hero’s journey, how it can help when branding your own business, and how to create an aspirational identity that consumers can connect with and visualize for themselves.

Lisa shares the importance of getting clear about who you are, where you’re going, and who you want to help, and how her ability to help clients discover this accidentally led to the development of her business two years ago. When you get absolutely clear, there’s no choice but to move forward, and when you find what lights you up and fulfills you, you can do it without taking the spotlight.


Lisa Cumes

Lisa is a freelance copywriter and StoryBrand Guide expert who has built a 6 figure, online copywriting business over the past 2 years. Last year she shifted and scaled her company to help more businesses and personal brands simplify their message and launch their mission. Lisa’s passion is to help freelancers stop hustling and start building thriving full-time businesses. As a mom of 3 kids, she knows how to navigate mommy guilt, how to be productive working from home, and coaches other freelancers through The Copywriter Coach with online courses, coaching and free webinars.

Want to learn more about Lisa’s online courses?
http://www.thecopywritercoach.co/

Quotes:
“One of the things that is kind of a life mantra I say to myself under my breath is ‘hey, you got 40 more years of this, pace yourself.’” -Lisa 6:36

“As a [Enneagram] 3, you self impose the most crazy deadlines, and we do not need to do that anymore.” -Lisa 7:51

“Recognize that you’re causing problems for yourself by putting your own timelines on things that really aren’t probably realistic.” -Lisa 8:08

“When you find what lights you up and fulfills you, then you can do that without having the spotlight.” -Lisa 8:42

“What is the thing you want to be doing whether anybody notices it or not, that is the foundation.” -Lisa 9:53

“Play the guide and you’ll end up the hero.” -Lisa 20:41

“If you’re selling a product or a service, be