She Said / She Said

Laura Cox Kaplan
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She Said / She Said

Through engaging, one-on-one interviews, She Said/She Said is enriching (and challenging) the conversation about women’s leadership -- what it looks like and how we define it. We’re celebrating, supporting and showcasing a broader range of role models who are leading in inspiring ways -- large and small -- but always with insight and impact.

  1. -1 J

    318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency

    SHOW NOTES 318. Inside Hello Sunshine: How Data and Purpose Drive Brand Growth with EVP Crystal Surrency THIS WEEK’S TOPIC: Ever wondered how a company like Hello Sunshine decides which brands and personalities to bring under its umbrella? Or how they ensure sustained growth while fostering creativity and managing lean teams? This week’s episode marks the beginning of our 2025 collaboration series with The Southern C. Laura Cox Kaplan dives deep with Crystal Surrency, the Executive Vice President of Marketing Strategy and Insights at Hello Sunshine, the media company founded by Reese Witherspoon. This episode is packed with valuable insights on how Hello Sunshine strategizes its growth, supports female entrepreneurs, and leverages data to drive its mission. We also get an inside look at how communities like The Southern C contribute to the success of brands and individual voices. ABOUT THIS WEEK’S GUEST: Crystal Surrency brings a wealth of expertise to Hello Sunshine with a strong strategy, data analytics, and marketing background. Her career journey from working in digital transformation at Razorfish to the fast-paced startup world at Fullscreen and WarnerMedia has equipped her with the skills to lead high-impact growth initiatives at Hello Sunshine.  KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: THE EVOLUTION OF HELLO SUNSHINE: Crystal talks about the transition from a straightforward entertainment production company to a multifaceted organization that puts women at the center of every story, with a portfolio that includes community, content, and commerce. IDENTIFYING INNOVATIVE PARTNERSHIPS: How Hello Sunshine selects partners and potential acquisitions like the Home Edit. Crystal explains the criteria and data-driven approach they use to find and elevate unique voices and brands. THE IMPORTANCE OF AUTHENTICITY AND COMMUNITY: Crystal dives into how the authenticity of the narrative and community engagement play a critical role in the success of Hello Sunshine’s brands, using the Home Edit as a prime example. MANAGING GROWTH AND INNOVATION: Crystal shares how she leads rapid growth initiatives, handles multiple launches, and ensures her team stays creative and motivated amidst significant workloads. CELEBRATING WINS AND INNOVATIVE THINKING: Insights on managing burnout and maintaining a joyous, creative work environment. Crystal discusses the value of celebrating successes and being flexible to pivot when needed. HELLO SUNSHINE COLLECTIVE: Details about the Hello Sunshine Collective, an exclusive group of online voices and entrepreneurs, and how they support members in building their brands and growing strategically. There’s an incredible amount of wisdom in this conversation for anyone interested in understanding how to build and scale purpose-driven brands while staying true to a mission. You’re going to love this episode! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!   LET’S CONNECT!  – Instagram: Instagram, – Linked In: Linked In – Facebook: Facebook.  – Email: info@shesaid.media   LINKS:  The Southern C she said/she said podcast Episode 285 with The Southern C Founders Whitney Long and Cheri Leavy   **PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST**

    31 min

  2. 24 JANV.

    317. How not to quit on your goals with Dr. Katy Milkman

    SHOW NOTES  * How not to quit on your goals with Dr. Katy Milkman THIS WEEK’S TOPIC: Ever set a New Year’s resolution only to see your motivation fizzle out before February? You’re not alone! Did you know that by the end of January, almost half of us have already given up on our goals? This week, we’re bringing back one of our most popular episodes featuring behavioral scientist and best-selling author Dr. Katy Milkman. Join us as we tackle the science behind habit formation and discover practical strategies to make lasting changes and make those New Year’s goals stickier! Consider this episode your personal pep talk and action plan, all rolled into one! ABOUT THIS WEEK’S GUEST: Dr. Katy Milkman is a behavioral scientist and the author of “How to Change.” With an academic background intersecting engineering and psychology, Katy brings a unique perspective to the study of decision-making and behavior. She is passionate about understanding and aiding behavior change, overcoming biases, and fostering a growth mindset. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: THE OBSTACLES TO CHANGE: Katy breaks down the common barriers to change, including ‘present bias’, habits, and lack of confidence. She dives deep into how these obstacles can obstruct personal growth and goal achievement. THE IMPORTANCE OF CONFIDENCE: One of Katy’s favorite chapters from “How to Change” focuses on building confidence and boosting self-belief.  OVERCOMING PRESENT BIAS: Discover strategies like temptation bundling and prioritizing fun in goal-setting to counteract present bias. Katy shares practical ways to make pursuing long-term objectives more enjoyable. RESILIENCE AFTER FAILURE: Failure can be a significant setback, but it doesn’t have to be the end. Learn how to use fresh starts and emergency reserves to maintain momentum and bounce back after minor pitfalls. THE POWER OF SOCIAL INFLUENCE: The company we keep has a massive influence on our behavior. Find out how social norms and peer support can help drive positive change. MENTORSHIP AND ADVISING OTHERS: Giving advice not only helps the recipient but also builds the advisor’s confidence and skills. Katy explains how this reciprocal benefit can help both mentors and mentees achieve their goals. NAVIGATING PARENTING AND INFLUENCE: Learn effective strategies for motivating kids and managing the delicate balance of parental influence without causing backlash. LINKS MENTIONED IN EPISODE 317: Dr. Katy Milkman’s Book: “How to Change” Episode 315: Laura’s Goal Setting Tools LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all of my episodes and content here LET’S CONNECT!  – Instagram: Instagram, – Linked In: Linked In – Facebook: Facebook.  Email: info@shesaid.media PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST: Please consider sharing some love in the form of a review of She Said/She Said Podcast on Spotify, iTunes, GooglePlay, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks! Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

    53 min

  3. 17 JANV.

    316. Unlocking the Secrets to Better Conversations with HBS Professor Alison Wood Brooks

    316: Unlocking the Secrets to Better Conversations Guest: Alison Wood Brooks, author and Harvard Business School Professor THIS WEEK’S TOPIC: Communication is a complex and essential skill, often marred by self-doubt and missteps. Despite feeling proficient in many areas of life, people commonly perceive themselves as less effective conversationalists. This concern inspired this week’s guest — Professor Alison Wood Brooks — who dives into the nuances of effective communication. Her insights are invaluable if you’re looking to prepare better for conversations, improve your listening skills, or easily navigate tricky dialogues. ABOUT THIS WEEK’S GUEST: Alison Wood Brooks, a renowned professor at Harvard Business School, focuses on behavioral science and real-life conversation. Her journey as an identical twin and an academic has given her unique insights into interpersonal communication. In her latest book, “TALK: The Science of Conversation and the Art of Being Ourselves,” Brooks offers a practical framework for enhancing conversations, making her guidance accessible and relatable. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:  WHY WE THINK WE’RE BELOW AVERAGE AT CONVERSATION: Professor Brooks explains why people often undervalue their conversational skills and how rumination over past interactions plays a role. THE T.A.L.K. FRAMEWORK: Learn about this memorable acronym designed by Brooks to improve your conversational abilities: T: Topics – choosing engaging subjects. A: Asking – prioritizing asking more and better questions. L: Levity – keeping conversations enjoyable with humor and warmth. K: Kindness – focusing on actions and thoughts that convey kindness. THE IMPORTANCE OF ASKING QUESTIONS: Brooks emphasizes the critical role of asking questions, viewing those who rarely ask any as “ZQs” or zero question askers. She shares research from various contexts, like speed dating and sales, illustrating that more questions generally lead to better outcomes. FOLLOW-UP QUESTIONS AS CONVERSATIONAL SUPERHEROES: Discover why follow-up questions demonstrate genuine interest and encourage deeper sharing, enhancing the overall quality of interactions. PREPARATION FOR CONVERSATIONS: Unveil the benefits of preparing for conversations, ranging from reducing anxiety to ensuring smoother exchanges, even in challenging discussions. TACKLING DIGITAL COMMUNICATION: With many interactions shifting to digital platforms, Brooks offers tips on improving online conversations by incorporating elements from face-to-face interactions, such as richer information exchange and quick, meaningful responses. NEGOTIATION CONVERSATIONS: Brooks shares her insights on the best practices for negotiation, stressing the importance of asking questions, active listening, and staying open to opposing viewpoints. We’re excited to hear your thoughts! Please share your feedback with us. Email us: info@shesaid.media or message Laura via her social channels:  Instagram Linked In  LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! LINKS MENTIONED IN EPISODE 316: Pre-order Professor Alison Wood Brooks’ book “TALK: The Science of Conversation and the Art of Being Ourselves” (releasing January 21, 2025) **PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST** Please consider sharing some love in the form of a review of She Said/She Said Podcast on Spotify, iTunes, GooglePlay, or wherever you listen to this podcast.

    49 min

  4. 10 JANV.

    315. The tools you need to kick off a New Year!

    315. Picking A Word of the Year & Other Practices to Kick Off a New Year THIS WEEK’S TOPIC: Want to kick off the New Year with intention and purpose? This episode is your guide!  Host Laura Cox Kaplan shares her personal productivity toolkit for a new year of growth and success. Laura dives into her annual practice of selecting a “Word of the Year,” revealing her own word for 2025, and how it shapes her goals. Plus, she shares insightful exercises and actionable advice.  KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: THE POWER OF RETROSPECTIVE REFLECTION: Laura guides you through her “personal year in review” exercise, providing a step-by-step process for reflecting on the past year and setting the stage for a successful new year. ALIGNING GOALS WITH VALUES: Discover why connecting your goals to your core values is essential for long-term success and how to ensure your goals are truly aligned with what matters most to you. WORD OF THE YEAR: Laura reveals her “Word of the Year” for 2025 and explains how this powerful practice can help you focus your intentions and achieve greater clarity and purpose. Share your thoughts and your Word of the Year for 2025 with us! info@shesaid.media. Follow Laura on social media and share your thoughts with her on Instagram, LinkedIn, and Facebook. LINKS MENTIONED IN EPISODE 315: FREE Printable “Word of the Year” Worksheet Joanna Penn’s Podcast “The Creative Penn” FEEDBACK:  I’m always excited to hear your feedback. Email me: info@shesaid.media or share your thoughts with me on social media on Instagram, Linked In, and Facebook.  Looking for more She Said/She Said? You’ll find all my episodes and content here!   MAY I ASK YOU FOR A FAVOR?  Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Your reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast, and they also tell the algorithm that this podcast is something important to you. I’d be truly grateful.  She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

    21 min

  5. 20/12/2024

    314. Don’t Wait for January: 5 easy ways to preload your goal setting

    SHOW NOTES Episode 314: Don’t Wait for January: 5 easy ways to preload your goal setting Guest: Laura is solo this week THIS WEEK’S TOPIC: As we wrap up the year 2024, it’s crucial to carve out some time for goal planning, even amidst the holiday hustle. Our host, Laura Cox Kaplan, delves into practical tips and mindset shifts that can help you stride confidently into 2025. From prepping your productivity tools to selecting an overarching theme for the year, Laura shares tried-and-true strategies for ending the year on a high note and starting the new one with clarity and purpose. Laura reflects on the past year, shares her own experiences juggling various responsibilities, and offers guidance on setting yourself up for success in 2025. Perfect for listeners looking to reduce stress, gain focus, and find meaningful ways to celebrate their achievements, this episode touches on the essence of holiday preparation and New Year’s planning. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: GATHER YOUR TOOLS: Laura highlights the importance of gathering all your go-to tools now to hit the ground running in the new year. CONSIDER AN OVERARCHING THEME: Learn how selecting a ‘word of the year’ can guide your decisions and actions, acting as a North Star throughout the year. Laura shares her own process for choosing this guiding word and the impact it has on setting goals. REVIEW THE PAST YEAR TO UNCOVER AREAS FOR GROWTH: Discover Laura’s method of reviewing the past year, celebrating wins, learning from challenges, and using these insights to inform future goals. CLEARING THE DECKS: Understand the significance of decluttering both physical and mental spaces to create a blank slate for new opportunities and clearer thinking. FOUND MOMENTS FOR PLANNING: Laura suggests utilizing small, often overlooked moments—like sitting in the car or enjoying morning coffee—for quiet reflection and preliminary goal-setting. There’s so much practical advice packed into this episode, and whether you’re a long-time listener or new to the podcast, you’ll find Laura’s tips and insights motivating as you think about the year ahead.  LINKS AND RESOURCES MENTIONED IN EPISODE 314: Reflection Questions Laura recommends:  What could I use more of in my life? (Joy, connection, creativity, peace, adventure, laughter, love?) Think about those areas of your life that feel a little lackluster, where you crave more fulfillment.  What could I use less of in my life? (Stress, clutter, negativity, distractions, self-doubt, comparison, overwhelm?) Identify the things holding you back, draining your energy, and preventing you from living your best life. What characteristics would I like to cultivate? (Patience, resilience, confidence, generosity, courage, kindness, authenticity?)  What qualities do you admire in others?  What traits would you like to embody more fully in your own life? How do I want to feel by the end of each day? (Fulfilled, content, energized, grateful, peaceful, joyful, inspired?) Imagine yourself at the end of a perfect day. What emotions are you experiencing? What kind of energy are you radiating for yourself and others? Laura’s favorite tools:  Uniball Vision Elite Micropoint Pens Red n’ Black 8×10 spiral notebook IS SHE SAID/SHE SAID PODCAST ON YOUR GIFT LIST THIS YEAR? Hi friend, I know it’s not nice to ask for gifts, but I do have an important request. Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Those reviews help me improve the content so that you get more of what y...

    24 min

  6. 13/12/2024

    313. Building a Brand for the Sober Curious Movement with Hapsy founder Andrea Wightwick

    SHOW NOTES 313. Building a Brand for the Sober Curious Movement  Guest: Andrea Wightwick THIS WEEK’S TOPIC: We explore the burgeoning “sober curious” movement with Andrea Wightwick, founder of Hapsy, a non-alcoholic beverage company. Andrea’s journey is a testament to the power of listening to consumer needs and adapting to market trends, especially health and wellness-related ones. Join us as we delve into how Hapsy emerged from a CBD-focused company to an innovator in the non-alcoholic beverage space, catering to those seeking enjoyable, functional drinks without compromising their health and social experiences. ABOUT THIS WEEK’S GUEST: Andrea Wightwick is the founder of Hapsy, a company dedicated to providing non-alcoholic beverages that offer the social engagement of cocktails without the intoxicating effects. With an extensive background in consumer goods, including high-profile roles working with PepsiCo, Nielsen, and Coca-Cola, Andrea has a keen eye for identifying market gaps and developing solutions that resonate with today’s health-conscious consumers. Her journey and commitment to helping women lead more intentional lives make her insights particularly invaluable. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: EVOLVING WITH CONSUMER DEMANDS: Andrea discusses Hapsy’s transformation from a CBD product company to a non-alcoholic beverage brand, driven by the growing demand for sober alternatives. MARKETING STRATEGIES: Learn how Andrea leverages consumer feedback and market data to create products that fulfill the needs of the “sober curious” community. PRIVACY AND INTENTIONAL LIVING: Andrea and host Laura Cox Kaplan discuss the challenges of balancing an authentic online brand v. privacy, especially concerning children.  BUILDING A BALANCED LIFE: Andrea shares her approach to intentional living, balancing professional success with personal well-being, and offering practical life skills drawn from her own experiences. USING AI: The conversation also touches on leveraging AI as a powerful tool, particularly in areas like marketing and job descriptions, while emphasizing the necessity of human oversight. EXCLUSIVE OFFER: Andrea provides a special promo code “SheSaid” for 20% off plus free shipping on orders from BeHapsy.com. LINKS MENTIONED IN EPISODE 313: Visit Hapsy: behapsy.com Connect with Andrea Wightwick: Instagram Andrea’s Running Life Like a Business   PLEASE SHARE YOUR THOUGHTS!  I’m eager to hear your thoughts on this episode. Please share your favorite takeaways with me:  Instagram LinkedIn Facebook  Or email me: info@shesaid.media LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! IS SHE SAID/SHE SAID PODCAST ON YOUR GIFT LIST THIS YEAR?   Your feedback is incredibly valuable! Please consider leaving a review on iTunes, Spotify, or wherever you listen. Reviews help us improve and bring you the content you crave. Thank you for your support!

    41 min

  7. 26/11/2024

    312. Why gratitude? How to make the best part of the holiday last beyond the leftovers

    **SHOW NOTES** 312. Why gratitude? How to make the best part of the holiday last beyond the leftovers **Guest:** Solo episode with Laura Cox Kaplan   **THIS WEEK’S TOPIC:** As Thanksgiving approaches, we think more about gratitude. It’s a great time to reflect on what we are most thankful for. But, the power of gratitude goes well beyond the holidays. This week, Laura shares how gratitude can be a tool for personal and professional growth, not just during the holidays but all year long!   **ABOUT THIS WEEK’S EPISODE:** In this week’s solo Thanksgiving episode, host Laura Cox Kaplan reflects on seven years of hosting She Said/She Said Podcast, and how her conversations with 100s of influential women have deepened her understanding of the power and influence that comes with gratitude. Laura shares five practical gratitude tools — backed by science — that have helped her shift her perspective, enrich relationships, boost resilience, and manage stress.    ** KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:**  THE SCIENCE BEHIND GRATITUDE PRACTICES FOR CULTIVATING GRATITUDE * **Gratitude Journaling** * **Expressing Specific Gratitude to Others** * **Finding Gratitude in Challenges** * **Focusing Gratitude on What You Don’t Have** HOW TO BALANCE HOLIDAY STRESS WITH GRATITUDE   PLEASE SHARE YOUR THOUGHTS!  Please be sure to share your favorite takeaways and your own gratitude practices with Laura:  Instagram LinkedIn Facebook  Or email: info@shesaid.media! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! IS SHE SAID/SHE SAID PODCAST ON YOUR GIFT LIST THIS YEAR?   Your feedback is invaluable! Please consider leaving a review on iTunes, Spotify, or wherever you listen. Reviews help us improve and bring you the content you crave. Thank you for your support!

    16 min

  8. 22/11/2024

    311. Build a Brand That Repels the Wrong Clients and makes More Money! Insights from Pia Silva, cofounder, Worstofall Design

    311. Build a Brand That Repels the wrong clients and makes more money!  Insights from Pia Silva, cofounder, Worstofall Design THIS WEEK’S TOPIC: Ever wish for an easier way to attract your ideal client or customer and repel those who aren’t the right fit? This week, we’re diving deep into the world of bold, authentic branding with Pia Silva, co-founder of “Worstofall Design.” Pia shares how she went from debt-ridden to wildly profitable by niching down, owning her pricing, and embracing the power of “banked confidence.” Her advice applies whether you are building your business or your personal brand. ABOUT THIS WEEK’S GUEST: Pia Silva is the co-founder of Worstofall Design, a branding agency that helps small-scale service businesses tap into what makes them unique and that helps them attract their ideal customer. With a focus on bold authenticity and streamlined service offerings, Pia’s has helped countless entrepreneurs elevate their brands and attract their ideal clients. She’s also a TEDx speaker and the author of “Badass Your Brand.” KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: * Focusing on a Niche:   Understand how narrowing your focus to cater to a smaller, highly profitable segment can lead to greater success, in contrast to the struggles of serving a broader client base. * Pricing Strategy:   Pia introduces the “sell, sell, raise” method, explaining how gradually increasing prices builds confidence and validates market demand without making abrupt jumps that could unsettle both the business and clients. * Client Perception and Value:   Discover how aligning the inherent value of your service with the perceived value from your clients’ perspective can enhance satisfaction and loyalty. * Handling Rejection:   Learn how facing client rejections can serve as a valuable indicator of whether the client fits your ideal profile rather than reflecting issues with your pricing strategy. * Branding Insights:   Pia discusses her “four angles” concept for building a standout brand, providing advice on how to define your unique brand personality and target market. * Boundary Setting with Clients: Pia emphasizes the importance of clear communication and setting boundaries to manage client expectations effectively. This episode is packed with great advice, from practical pricing strategies to thoughtful insights on client engagement. I am confident that you will find Pia’s experiences and tips both inspiring and actionable. PLEASE GET IN TOUCH!  I’m eager to hear your thoughts on this conversation! Please be sure to share your favorite takeaways with me: * Instagram * LinkedIn * Facebook Or email me at: info@shesaid.media! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! LINKS MENTIONED IN EPISODE 311: * Pia’s FREE Gift for She Said/She Said Podcast Listeners: nobsagencies.com/SheSaid * FREE blueprint on how to scale your branding agency to $30k+ months without employees * Pia’s FREE calculator to discover the price you must charge to achieve freedom in your branding business * Pia’s best-selling book Badass Your Brand * Pia’s podcast a href="https://podcasts.apple.

    35 min
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À propos

Through engaging, one-on-one interviews, She Said/She Said is enriching (and challenging) the conversation about women’s leadership -- what it looks like and how we define it. We’re celebrating, supporting and showcasing a broader range of role models who are leading in inspiring ways -- large and small -- but always with insight and impact.

Informations

  • Création
    Laura Cox Kaplan
  • Années d’activité
    2018 - 2025
  • Épisodes
    318
  • Classification
    Tous publics
  • Site web de l’émission
    She Said / She Said

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