#34 Three things to do before a website rebrand

If you’ve been thinking about a website rebrand—whether you're hiring a professional or attempting to DIY—it’s not just about refreshing your design or adding new copy. Before the visuals or the words, there are three essential things you must get clear on to make your rebrand successful. 

In this episode of Marketing for Designers, I’m talking about the foundational steps you need to take before you start working with a website designer or tackling that rebrand on your own.

Here’s the must-do prep work that ensures your new site not only looks amazing but resonates with your dream clients and sets you apart. Trust me, skipping these steps could lead to wasted time, money, and an uninspiring website.

What you’ll learn in this episode:

• How to identify your ideal audience before starting the rebrand.
• Why defining your Unique Value Proposition (UVP) is essential for standing out.
• The difference between features and benefits—and why benefits resonate more.
• How to make your messaging emotionally engaging to attract dream clients.
• How to align your UVP and benefits with both your website copy and design.
• How to avoid wasting time and money by rebranding without clear messaging.
• Why refining these elements upfront ensures a successful rebrand and beyond.

Memorable quotes:

• "Your website is often the first touchpoint a potential client has with your brand. It’s not just about looking beautiful; it’s about being crystal clear on who you're talking to, why they should choose you, and what they stand to gain by working with you."
• "A unique value proposition isn’t just a catchy tagline—it's the thing that sets you apart from every other interior designer out there. It’s what makes you the right choice for your ideal clients."
• "You need to show your prospects the benefits they’ll experience from working with you—whether it's peace of mind, a beautifully functional space, or more time to enjoy their lives."
• "When you clearly communicate the benefits of working with you, it builds trust with your audience. They know you understand their needs, and they’ll feel more confident in choosing you over someone else."

Connect with Masha

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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