35. Veronica Urzua-Alvero -- Vice President of Human Resources at Church Brothers Farms, resiliency, empowerment, and leadership

In this special episode, I reflect on my journey alongside an extraordinary leader and mentor, Veronica Urzua-Alvero, Vice President of Human Resources at Church Brothers Farms, who has been instrumental in shaping not only UnitedAg’s organization but also my own approach to leadership. Veronica’s roots in agriculture, inspired by her family, set her on a path where she found her true calling in operations and community-building within the ag industry. Her resilience and determination allowed her to rise above challenges and stay focused on her own growth without letting external factors derail her journey.

Veronica’s strategic thinking and unique insights have shaped UnitedAg’s distinct approach, one that doesn’t simply follow the industry but stays true to who we are. Through her guidance, I’ve learned how important it is to view challenges with a long-term perspective, making big-picture decisions that serve the greater good, even if they’re tough in the moment.

During our conversation, Veronica also shares her shift from a focus on individual achievement to empowering her team, fostering a growth-oriented and purpose-driven environment. We both emphasize the importance of empathy and coaching in leadership, striving to build understanding and resilience within our teams.  

We also reflect on the impact of Veronica’s leadership, especially in her role at UnitedAg such as serving as the first female chairperson in 2013 and guiding us through significant events like the Affordable Care Act (ACA) and COVID-19. Her big-picture vision and risk management skills were essential to building a strong foundation for UnitedAg, setting structures and making decisions that continue to support our organization today. I am deeply grateful for her friendship and leadership. She has not only shaped UnitedAg but has influenced how I lead and live my life, encouraging me to think beyond the immediate and truly value the people and purpose behind our work. Join us as I celebrate and share the lessons I’ve learned from this remarkable leader and friend, Veronica Urzua-Alvero.

Veronica Urzua-Alvero: https://www.linkedin.com/in/veronica-urzua-alvero-52842730b/

Church Brothers Farms: https://www.churchbrothers.com/

This episode is sponsored by UnitedAg,  one of the largest association health plans to offer healthcare to the agriculture industry of California and Arizona.  

Kirti Mutatkar, President and CEO of UnitedAg. 

Reach me at kmutatkar@unitedag.org, www.linkedin.com/in/kirtimutatkar
UnitedAg website - www.unitedag.org

Episode Contributors - Veronica Urzua-Alvero, Kirti Mutatkar, Dave Visaya, Rhianna Macias

The episode is also sponsored by Brent Eastman Insurance Services Inc. - https://brenteastman.com

Blue Shield of California - https://www.blueshieldca.com

Elite Medical - https://www.elitecorpmed.com

Gallagher - https://www.ajg.com/

SAIN Medical https://sainmedical.com/