#357: How Podcast Guesting Can Boost Your Brand and Help Build Your Solo Business

Most freelancers and solo marketers focus their marketing efforts on prospecting, networking, or LinkedIn. But guesting on podcasts that your target audience listens to? Not so much. And that’s too bad, because appearing on podcasts can be a powerful way to build your brand, meet and network with great people, generate leads, and establish yourself as a thought leader in your market. In this episode, I sit down with Angie Trueblood, a seasoned podcast publicist, to explore how freelance writers and solo marketers can harness the power of podcast guesting. Angie shares her unique journey into the world of podcast publicity and breaks down why being a guest on the right shows can make a huge positive difference in your business. We dive deep into actionable strategies, including: Why podcast guesting is an underused but highly effective strategy for freelancers How to identify the podcasts that will bring real value to your business Insider tips on crafting a genuine, irresistible pitch Practical advice on preparing for your podcast debut to maximize impact How to track and measure the success of your podcast guesting efforts Whether you’re looking to expand your client base, increase your visibility, or simply explore new avenues for growth, Angie’s insights will open your eyes to the untapped potential of this marketing strategy.