36. Google vs the DOJ: The showdown of the century

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Ding, ding! The bell has rung for the showdown of the century as the Department of Justice steps into the ring against Google. The DOJ throws a hefty hook in the form of a 23 page document which aims to chip and chisel away at Google’s monopoly. 

Could this blow crush Google’s category lead? Will Chrome be dislodged like a loose tooth? Or are we in for a gruelling twelve round slugfest?

Also in today’s episode, we react to that Jaguar advert and ask if Stablecoin could be the category leader that crypto currency has been searching for.

What to look forward to:

00:35 Google - Breaking up is hard to do

09:49 Jaguar - breakdown of a brand blunder

26:34 The Stablecoin Revolut-ion

There is more information on how to design your category on our blog

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