38 | From the Ground Up: Building Success in HVAC with Philip Ferrara

38 | From the Ground Up: Building Success in HVAC with Philip Ferrara

Show Notes

Episode Number: 38 

Date: June 10, 2024

Duration: 35:24

Host: Justin Deese  

Website: www.JustinDeese.com  

Contact: Justin@JustinDeese.com

Guest: Philip Ferrara 

Company: Liberty Air

Website: www.libertyairac.com

Summary

Philip Ferrara, owner of Liberty Air, shares his journey of starting and growing his HVAC business. He started the company 16 years ago with just himself and a truck, and now has a team of technicians. Philip emphasizes the importance of surrounding yourself with other contractors and getting coaches who have been through the challenges of running a home service business. He also discusses his marketing strategy, including the slogan 'We Love Cool People,' and introduces his new software, DartBid, which is specifically designed for the HVAC industry. In this conversation, Philip and Justin discuss their involvement with Service Nation. 

Takeaways

Surround yourself with other contractors and get coaches who have been through the challenges of running a home service business.

Don't try to figure it out on your own - seek guidance and advice from experienced professionals.

Develop a strong marketing strategy that resonates with your target audience.

Delegate tasks and responsibilities to your team members to avoid burnout and focus on areas where you can excel.

Invest in software and tools that can streamline your business operations and improve customer experience. Service Nation is a platform that Philip and Justin are involved with, and they discuss their upcoming speaking engagements for the organization.

Philip talks about his role as the Vice President of Business Development in his company, while Justin mentions his involvement in a buyout with a private equity group.

They discuss the benefits of using DarkBid software for contractors and the potential for collaboration between their companies.

The importance of having a strong social media presence is highlighted, and Philip expresses his interest in learning more about it.

They also mention the value of attending industry conferences and the opportunities for networking and learning.

**Chapters**

00:00 Introduction and Background

03:02 Starting the Business and the Power of Words

08:08 The Challenges of Growing a Business

16:18 The Importance of Coaching and Mentorship

26:48 Delegation and Team Management

31:21 Introducing DartBid: HVAC Proposal Software

32:32 Involvement with Service Nation and Speaking Engagements

34:03 Roles in Their Respective Companies and Collaboration Opportunities

**Keywords**  

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Entrepreneurship, Growth Strategy, Market Expansion, Home Service Industry, Resilience, Strategic Marketing, Gainesville Florida, Liberty Air, Visionary Thinking, Transition Challenges, DartBid.com