#3810MINDSET

Project 3810
#3810MINDSET

#3810MINDSET is a business podcast by Project 3810, an Oklahoma City business incubator. The (Project) 3810 mindset is... 3 - Trifecta for Success - The betterment People, Process, and Product to ensure success: WE HAVE TO KEEP LEARNING 8 - Infinite Impact - Making a positive and everlasting impact: WE HAVE TO STAY RELEVANT 1 - One Tribe - One tribe to grow a business: WE HAVE TO STAY CONNECTED 0 - Wholesome Fun - Have fun in the midst of the grind : WE HAVE TO KEEP BREATHING

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  1. #3810MINDSET Episode 6: Selling is a Process

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    #3810MINDSET Episode 6: Selling is a Process

    Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process. The Sales Process (Example: Selling Tickets at a Ballpark) Identify Customers “Two most critical determinants of sales success: Customer Identification, Maximize sales leads CRM systems Archtics Salesforce Connecting with customers Direct Mailers – expensive and inefficient Does not get you in front of your target Can be easily tracked with QR codes and links Great if you identify a geographic target Usually used for family or personal use – mini packages Telemarketing – Inside sales vs outside sales Dialing for dollars Cold call leads, follow up from appointments Reconnect with old customers Scripting Overcoming Objections “People don’t commit over the phone anymore; we have to get them to the ballpark” Personal Selling Face to face in person selling – most expensive usually for higher priced items Customer Interaction Quality – winning teams attract more customers Quantity – personal tickets might only purchase partial season packages Time – they have other commitments Cost – tickets are expensive Follow Up Its cheaper and easier to sell to existing customers than find new ones After the sell follow up schedule – nothing kills a deal faster than unused tickets  Follow up a couple of weeks before the event – do you have enough tickets Follow up a day before the event – do you have all the parking passes In seat visit – make sure everything is going okay – did you see the luxury boxes? Follow up 2 days, 2 weeks, 2 years (this was supposed to be an outline format, but the editor was not having any of it)

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#3810MINDSET is a business podcast by Project 3810, an Oklahoma City business incubator. The (Project) 3810 mindset is... 3 - Trifecta for Success - The betterment People, Process, and Product to ensure success: WE HAVE TO KEEP LEARNING 8 - Infinite Impact - Making a positive and everlasting impact: WE HAVE TO STAY RELEVANT 1 - One Tribe - One tribe to grow a business: WE HAVE TO STAY CONNECTED 0 - Wholesome Fun - Have fun in the midst of the grind : WE HAVE TO KEEP BREATHING

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