385. Thriving in Tough Times: Business Growth Tips from Otto Mitter of Elleebana

In this insightful episode, we sit down with Otto Mitter, the owner and director of Elleebana, to discuss the current state of the lash industry and how you can continue to grow your business—without needing to add more clients.

Otto dives into practical strategies that can help you focus on what matters most in your business, especially during challenging times. He shares his expert advice on how you can strengthen your operations, enhance your services, and boost your client retention, all while maintaining a steady path of growth. Whether you're dealing with a slowdown in business or just looking for ways to improve, Otto’s tips will give you the tools to keep your lash business thriving.

We also look back on past trends in the beauty industry—some that were game changers and others that didn't quite hit the mark. Otto provides valuable insights into what worked and why, and how you can learn from these trends to make smarter decisions moving forward.

If you're feeling the pressure of a slow season or just want to optimize your current business operations, this episode is packed with actionable advice on how to make this time one of growth and opportunity.

TUSSANEE’S LASH RETENTION CLASS IS BACK!!
If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time.

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for.

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024


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