39. Using lead magnets to start relationships with future customers

In the world of business lead magnets are a great way of providing value to potential customers and to start building a relationship.

This episode explores how lead magnets can be used to gain contact information, build email lists and demonstrate your knowledge and expertise to the audience you want to serve.

Whether you are looking to start your own business to break free of the 9-5 or you've already started a side hustle this episode explores some of the lead magnets that I've created for my businesses over the years and how I've used them to support B2B and B2C relationships.

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