S2E4. How to Create and Utilize Content that Converts with Brand Strategist Michelle Gifford Make Me Known with Heather Adams

On this episode of Make Me Known, Heather is joined by brand strategist and business coach Michelle Gifford. Michelle’s ultimate goal is to to help busy business owners create clear brand messaging so that they can go and create content that converts and contributes to their bottom line. Heather and Michelle talk about all things content--how to determine if your content is working for you, how to create content for your specific audience, tips for increasing engagement around your content, and how to know which platforms are worth spending your time on. Tune in to this episode to learn how you can utilize your content to make you known.
For more information on this episode including all resources and links discussed go to https://www.choicemediacommunications.com/make-me-known-podcast