37 min
Lessons in event growth from top marketer Carly Graham Eventgrow show
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- Business
Carly Graham is the VP of marketing and oversees sponsorship for the Night Nation Run, the world’s first running music festival. In 2017 Night Nation did over 30 North American Events and was also in Australia and South Africa. Carly sits down to talk about her marketing schedule, creating great content and what she thinks event marketers should do to get results. Full Interview Here: http://bit.ly/2G08Kkl
Biggest Event Marketing Takeaways Every city and event must be approached differently, as the market factors and the local audience determine how you market. Content is king. It’s the reason Carly has been able to grow the night nation run to over 30 events. Get as many relevant images and videos that you can so that you have options during the year when marketing. You understand your brand better than anyone, but you need to surround yourself with other smart marketers that can help you build your skills grow your event. Don't just do it alone.
Resources & Tools Mentioned Night Nation Run
RunSignup
Facebook Business Manager
Jon Loomer
Ryan Deiss
Traffic and Conversion Summit
Content and Commerce Summit
Social Media Marketing World
Carly Graham is the VP of marketing and oversees sponsorship for the Night Nation Run, the world’s first running music festival. In 2017 Night Nation did over 30 North American Events and was also in Australia and South Africa. Carly sits down to talk about her marketing schedule, creating great content and what she thinks event marketers should do to get results. Full Interview Here: http://bit.ly/2G08Kkl
Biggest Event Marketing Takeaways Every city and event must be approached differently, as the market factors and the local audience determine how you market. Content is king. It’s the reason Carly has been able to grow the night nation run to over 30 events. Get as many relevant images and videos that you can so that you have options during the year when marketing. You understand your brand better than anyone, but you need to surround yourself with other smart marketers that can help you build your skills grow your event. Don't just do it alone.
Resources & Tools Mentioned Night Nation Run
RunSignup
Facebook Business Manager
Jon Loomer
Ryan Deiss
Traffic and Conversion Summit
Content and Commerce Summit
Social Media Marketing World
37 min