The Eventgrow show is for event marketers and professionals that are looking for the latest digital marketing tactics, trends, and tools that are growing events. We speak with influential event professionals and marketers each week to uncover their best practices. If you're responsible for growing your running, cycling, swimming, obstacle course or fun run event, then this is the show for you!
Top 10 best event sponsorship questions with Troy Schooley
Are you looking to develop or land more sponsorship deals for your event?
In this episode, event sponsorship expert Troy Schooley from P3R joins us and answers the most frequently asked sponsorship questions from event directors.
Learn how to find sponsors in the current market, what to say to them to land a deal, what they typically expect and how to price your sponsorship for success.
Listen to full show and View shownotes here: https://eventgrow.co/sponsorship1
#8 The 7 Most Profitable Facebook Custom Audiences for Events
Are you wondering how to effectively market an event on facebook? Maybe you're curious as to which groups of people on Facebook you should target to get the best return on your advertising spend?
IN THIS EPISODE, we break down the 7 Facebook custom audiences that we’ve found to consistently deliver the best return on ad spend for an event.
We let you know why these audiences are profitable and how you can create them within your Facebook ad platform.
#7 Entrepreneurship, Branding, and Marketing with Tanner Bell - Ragnar Relay
Tanner Bell is the co-founder and President of Ragnar, the world’s premier series of overnight running relay races. Tanner Bell has grown his series to host over 140, 000 runners who participate annually in 18 road relay races and 19 trail relay races worldwide.
Listen to the full episode here:https://www.eventgrow.com/show/ep7tannerbell/
Staying true to your brand tenants (know your brand)
Over-deliver at your events. Surprise and delight Intimately understand your customer and constantly create feedback loops Be transparent and communicate often Listen to the full episode here:https://www.eventgrow.com/show/ep7tannerbell/
#6 Think Local, Be Authentic and Know When to Pivot - J.T. Service
J.T. Service leads a growing assortment of endurance sports focused companies, including Soul Focus Sports, Represent Running Series and Silverback Pacific. J.T. and his team specialize in event production for numerous clients like the San Francisco Giants, HOKA ONE ONE shoes, Cumulus Media, JP Morgan Chase, the Lucille Packard Children's Hospital at Stanford, and the Hola Run.
Biggest Takeaways Creativity lies in the interdisciplinary of domains. Combining elements of one experience with another is what can help your event stand out amongst a crowded market. Invest in a social media manager so you can tell your brand story in a way that is unique and authentic Know when to shut down a failing experience or event and shift your energy to the next opportunity. Listen to the full interview here: http://bit.ly/2uaMimv
#5 Keeping Your Event Relentlessly Relevant with John Connors - The Color Run
John Connors is the VP of event development for Bigsley Event House. Bigsley created The Color Run in 2011, which has hosted events for more than 5 million people in over 20 countries. Bigsley Event House has introduced a number of other events such as Soul Pose Yoga, the Dam Train Race, and Pumpkin Nights.
Biggest Takeaways Focus on the value that your event delivers and allow the customer to give you constant feedback to improve the value delivered. Constantly challenge your team to think about how relevant you are to your consumer. Be Relentlessly Relevant! Continuously question whether or not you really know your customer and what they want.
Lessons in event growth from top marketer Carly Graham
Carly Graham is the VP of marketing and oversees sponsorship for the Night Nation Run, the world’s first running music festival. In 2017 Night Nation did over 30 North American Events and was also in Australia and South Africa. Carly sits down to talk about her marketing schedule, creating great content and what she thinks event marketers should do to get results. Full Interview Here: http://bit.ly/2G08Kkl
Biggest Event Marketing Takeaways Every city and event must be approached differently, as the market factors and the local audience determine how you market. Content is king. It’s the reason Carly has been able to grow the night nation run to over 30 events. Get as many relevant images and videos that you can so that you have options during the year when marketing. You understand your brand better than anyone, but you need to surround yourself with other smart marketers that can help you build your skills grow your event. Don't just do it alone.
Resources & Tools Mentioned Night Nation Run
Facebook Business Manager
Traffic and Conversion Summit
Content and Commerce Summit
Social Media Marketing World