4. Matt Mullenax, Huron - Brand Building

Today's guest is Matt Mullenax, Co-Founder and CEO at Huron, a direct-to-consumer men's care startup. In a category that can be unfamiliar and uncomfortable to talk about, Matt's built a remarkable brand. By marrying award-winning products with a deeply personal brand that both invites in customers as creative partners and wears some of the awkwardness for them, Matt's scaled Huron to over 5000 five-star reviews and many thousands more repeat customers. We cover a lot of ground, from doing things that don't scale like sending bagels to customers to keeping the brand fresh despite 18-month product cycles. Matt shares a lot of knowledge on what it means to build a brand and deeply know your customers.

Please enjoy this conversation with Matt Mullenax.

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