True Story: The Public Relations Podcast

Whitney Lee
  • 5.0 (24)
  • MARKETING
  • UPDATED WEEKLY
True Story: The Public Relations Podcast

Welcome to True Story: The PR Podcast – a weekly show that features brands and businesses that have a authentic story to tell. From wild investments, lawsuits against massive brands, bankruptcies and surprise features on Oprah, you’ll hear how some of the nation’s brands and businesses developed into who they are today. Whitney Lee, the host and Founder of True Story PR, also shares valuable PR advice on different industries, topics and more. Tune in below or on any platform you listen to podcasts.

  1. 1 DAY AGO

    What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEO

    Are you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped? In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and PR—a must-know for any modern marketer. Together, they break down the challenges PR professionals face in navigating SEO and share actionable strategies to bridge the gap. 💡 Here’s what you’ll learn: The art of acquiring backlinks and why guest posting still reigns supreme. How media coverage can amplify your SEO game. The value of tools like Google Analytics and Google Search Console for tracking success. Why transparency and accessibility are crucial in SEO practices. The role of AI in content creation and how to integrate it effectively. How social media platforms, including Pinterest, play into SEO strategies. Jade also shares inspiring success stories and practical tips to help local businesses thrive in the digital marketing space. Whether you're a PR professional, a marketer, or a business owner, this conversation is packed with insights to boost your online visibility and deliver measurable results for your clients. Tune in now to discover the strategies you need to dominate the digital marketing landscape! ----------- Free SEO Report Card HelloSEO Website Jade on LinkedIn Jade on Instagram ----------- Whitney on LinkedIn Whitney on Instagram True Story PR Website TheWhitneyLee.com

    56 min

  2. JAN 6

    8 Books You Should Read To Level Up This Year

    In this episode, Whitney shares a curated list of books that have profoundly influenced her personal and professional life. From productivity hacks to the power of love languages, Whitney highlights key insights from these impactful reads and explains how they’ve shaped her mindset and approach to life. Whether you’re looking for your next great read or seeking inspiration for personal growth, this episode offers a roadmap to elevate your life and business through the wisdom of books. ------------ Connect with Whitney: LinkedIn Instagram True Story Website TheWhitneyLee.com

    47 min

  3. 12/30/2024

    How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR Consultant

    What does it take to thrive as a journalist in today’s fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media. Key topics include: The rise of Substack and its role in personal branding for journalists. How media monetization has changed over the years. The growing importance of SEO in modern storytelling. Best practices for pitching stories to journalists and crafting compelling narratives. The role of social media in amplifying media coverage. How AI is shaping the future of journalism and storytelling. Building community among journalists and overcoming the hurdles of remote networking. Joni also opens up about the differences between pitching stories and accepting assignments, offering listeners a candid look at the complexities of freelance writing in today’s digital age. ---------- Connect with Joni on LinkedIn Connect with Joni on Instagram Joni's Website Joni's Substack Connect with Whitney on LinkedIn Connect with Whitney on Instagram True Story PR Website TheWhitneyLee.com

    47 min

  4. 12/23/2024

    4 Patterns Biz Owners Need to Break in 2025

    Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights are your roadmap to success. Whitney Lee reflects on the transformative year of 2024, sharing invaluable lessons and strategies for businesses aiming to thrive amidst changing consumer behaviors. She explores the interconnected yet distinct roles of marketing and PR, highlighting how they work together to drive business forward. With post-COVID consumer behaviors shifting, Whitney delves into how businesses can adapt to these changes to stay relevant. She stresses the importance of finding and mastering a niche as a way to stand out and build a loyal audience. Additionally, Whitney underscores the value of strategic investments, from effective advertising to avoiding the pitfalls of hiring cheap help that can waste resources. She also explains why cutting your marketing budget during slow seasons is a critical mistake and advocates for maintaining year-round marketing efforts. Finally, she emphasizes the necessity of having a clear marketing budget to ensure both survival and growth. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to help you make smarter, more strategic decisions in 2024. Tune in now to gain the insights you need to make 2024 your most successful year yet! ------------ Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations on Instagram True Story Website TheWhitneyLee.com

    38 min

  5. 12/16/2024

    High Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner - Sachs Media Group

    How do you cut through the noise to tell stories that matter? In this episode, Whitney sits down with Drew Piers of Sachs Media to unpack the ever-evolving world of public relations, advocacy, and storytelling. From navigating political turbulence to driving nonprofit missions, this conversation dives deep into the power of authentic communication and the strategies that make it work. Drew shares his journey in public affairs, revealing how research and audience insights shape impactful campaigns. He and Whitney explore the nuances of leadership, the role of language in framing issues for diverse audiences, and the surprising dynamics of agency acquisitions. Whether you’re a nonprofit leader, a PR professional, or just curious about how storytelling shapes public opinion, this episode is packed with insights on staying visible, relevant, and effective in today’s fast-paced world. What You’ll Learn: The secrets to authentic storytelling and why it’s more critical than ever. How nonprofits can navigate uncertainty with strategic communication. The importance of understanding audience perspectives and using the right language. Insights into leadership, agency growth, and navigating generational shifts in PR. 💡 Discover the tools to craft messages that resonate and drive action. Tune in now! ------------ Connect with Drew on Instagram Connect with Drew on LinkedIn Sachs Media Website Sachs Media Instagram Connect with Whitney on LinkedIn Connect with Whitney on Instagram True Story PR Website TheWhitneyLee.com

    45 min

  6. 12/09/2024

    Biz Owners: Why Your Marketing/PR Isn't Successful

    🎙️ Is your marketing team set up for success, or are you unknowingly setting them up to fail? In this episode, Whitney takes a hard look at the challenges business owners face when hiring and managing young marketing talent. She reveals why simply hiring fresh faces isn’t enough—and what it takes to transform raw potential into real results. You’ll also hear how fractional CMOs are emerging as a smart, cost-effective solution for businesses that can’t afford a full-service agency but still need experienced leadership to drive strategy and execution. Whether you’re navigating the complexity of marketing or struggling to guide a young team, this episode will leave you with actionable insights to elevate your efforts. Why marketing is more complex than it seems—and how to set realistic expectations for young hires. The power of feedback, training, and structured plans to help young marketers thrive. How fractional CMOs can fill the gap when your business needs expert oversight without the hefty price tag. Practical strategies for balancing cost, quality, and collaboration in your marketing approach. Ready to build a marketing team that truly works for your business? Tune in now! ---------- Connect with Whitney on LinkedIn Connect with Whitney on Instagram True Story PR Website TheWhitneyLee.com

    22 min

  7. 12/02/2024

    Pros & Cons: Big Agencies vs Small Agencies with Amy Dang-Stojanovic - Managing Partner, Mochee

    Is social media still the Wild West of marketing, or has it grown into a strategic powerhouse? In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on: The rise of authentic content and the shift away from polished perfection. Why smaller, nimble teams can outshine big-name agencies. The critical balance between engagement and calls to action in successful campaigns. How content creators and influencers play different but vital roles in modern marketing. Amy also shares her thoughts on navigating client expectations, staying profitable as a social media agency, and crafting innovative content strategies that keep brands ahead of the curve. Whether you’re in the trenches of PR or just curious about the inner workings of this fast-paced industry, this conversation is packed with real talk and actionable takeaways. 🎧 Hit play and learn how to adapt, innovate, and make your mark in social media! -------- Mochee Website Connect with Amy on Instagram Mochee on Instagram Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Website TheWhitneyLee.com

    44 min

  8. 11/25/2024

    Missed Opportunities - What I Should've Done When We Started the Agency

    What if the secret to success wasn’t in finding a business partner? 🤔 In this episode, Whitney Lee shares her inspiring journey from leaving a corporate career at just 26 years old to building her own thriving business. She dives into how mentorship—both informal and paid—has been a game-changer in her life. Whitney reflects on the lessons learned, mistakes made, and the invaluable guidance she’s gained along the way. 💡 Key Takeaways You’ll Love: Start your mentorship journey sooner rather than later. Mistakes are inevitable—but mentors help you learn and avoid the big ones. Paid mentorship creates commitment and accountability on both sides. The right mentor can turbocharge your growth and confidence. Mentorship isn’t about making decisions for you; it’s about guiding you to the right ones. Invest in you—because you're worth it. Whether you’re at the start of your entrepreneurial path or looking to level up, this episode will inspire you to rethink your approach to personal and professional growth. Tune in to discover why finding a mentor could be the best investment you ever make! 🎧 ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn TheWhitneyLee.com TrueStoryPR.co

    27 min
See All (137)

5
out of 5
24 Ratings

About

Welcome to True Story: The PR Podcast – a weekly show that features brands and businesses that have a authentic story to tell. From wild investments, lawsuits against massive brands, bankruptcies and surprise features on Oprah, you’ll hear how some of the nation’s brands and businesses developed into who they are today. Whitney Lee, the host and Founder of True Story PR, also shares valuable PR advice on different industries, topics and more. Tune in below or on any platform you listen to podcasts.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada