40. Will Hood, Creative Director at The Academic Podcast Agency | The Age of Audio

Will Hood, Creative Director at The Academic Podcast Agency joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• I think the beauty of a podcast or radio is that it doesn't have to be that way. It has its own tricks of manipulating you, but at least it gives the impression that this is a real interaction between human beings being human
• I don't often pay for content because my life is so rampacked with digital content. I can't get through it all right. So the idea that I would pay for more stuff I'd have to, the perception would have to be that it was essential, listening and stuff that I really needed
• The best way to get information out of people is not to physically abuse them, but is to use the same kind of conversational techniques that any other powers would use.