#41 Session Gin: A 25% gin for the modern drinker

SHOW QUOTES
“We work with a 16th-generation distillery business. We said to them look, how low can we go before we start to lose the full taste experience? So the warm, the mouthfeel, the bite, everything else which you expect from a full-strength gin. And they said 25%.”

“When we designed the product in the first instance, we wanted to go with taste, texture, and tenacity over anything else.”

SHOW NOTES
Director of Session London Dry Gin from Spirit of Bermondsey, Brad Crompton, takes us through the story of their 25% sessionable gin spirit as we discuss where mid-range beverages sit in the modern drinkers' schedule.

WE CHAT ABOUT
- Coming up...
- Session's story
- Brad's story
- Imbibe & the public response
- Why 25%
- Winning awards
- How does it taste?
- Naming Session
- Educating bars & consumers about mid-strength drinks
- Why people are drinking it
- The antidote to zebra-striping
- Changing the nation's cocktail menus
- Questions about using mid-strength drinks
- Traffic light system
- Who is a Session drinker?
- Increasing the range
- The BBQ-Q

AND ALSO ABOUT
Session magazine
Almave*
6Percent
Gen!us*
Small Beer*
Botivo*
Nu Wave*

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The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

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