41. PR & Marketing: The Perfect Combination to Build a Brand with Lexie Smith

While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Today, Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how PR can be a long-term strategy that focuses on the credibility of your brand while also creating visibility for you.

Episode’s Highlights: 

• Lexie’s journey, why she created THEPRBAR inc & Ready Set Coach. 
• How Lexie defines PR 
• Is there such a thing as “bar PR” according to Lexie 
• What can you do when you get bad press 
• How PR and marketing complement each other 

About Lexie Smith

From winning Shark Tank brands to some of Inc. Magazine’s Fastest-Growing Companies in America, Lexie Smith, Founder of THEPRBAR inc., Co-Founder of Ready Set Coach, Host of the Pitchin’ and Sippin’ and Ready Set Coach Podcasts, has helped countless companies and entrepreneurs gain accelerated success through the world of Public Relations. With more than 12 years of PR, Marketing, and Business Development experience, serving most recently as a VP of PR, Marketing & Biz Dev at a high 8-figure industry disruptor, Smith's expertise has been featured in outlets such as Entrepreneur, Create & Cultivate, and NASDAQ, and her clients have landed top-tier coverage spanning from Forbes, Vogue and Oprah to Wired, Goop, Refinery29, and The LA Times, amongst many others. In 2019, Lexie founded THEPRBAR inc. – an online coaching platform, resource hub, and agency built to help motivated entrepreneurs, professionals, and companies expand their impact, visibility, and revenue through relationship-driven marketing and PR. Her podcast and second business venture - Ready Set Coach - soon followed in 2020. 

Resources:

Either Lexie’s weekly roundup: https://theprbarinc.com/newsworthy/

Listen to her podcasts: :

https://theprbarinc.com/podcasts

Are you looking to build a thriving business built on a strong brand message, money-making offers, and a resilient, growth mindset? Join the Marketing Mastery waitlist: https://www.jamieratermann.com/marketing-mastery

Launch with certainty and excitement with this new free training! This mini-course includes 15 minutes of coaching, my 7-point launch planning guide, and a workbook to start planning your next launch: https://jamieratermann.com/how-to-launch-a-new-offer-social-media

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