31 min
#42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot The State of CRM in BtoC
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- Marketing
This week, Matt is discussing with Simon BOISSINOT, Technical operations Director at Tinyclues.
Simon is a key driver behind the innovation that makes Tinyclues propensity deliver value for CRM marketers and businesses, and he’s here to talk about how propensity scores can accelerate real business results.
But there are risks associated with a build approach that can be mitigated through data science solutions in the market to help derisk and accelerate these projects.
This week, Matt is discussing with Simon BOISSINOT, Technical operations Director at Tinyclues.
Simon is a key driver behind the innovation that makes Tinyclues propensity deliver value for CRM marketers and businesses, and he’s here to talk about how propensity scores can accelerate real business results.
But there are risks associated with a build approach that can be mitigated through data science solutions in the market to help derisk and accelerate these projects.
31 min