#43 Eliminate Fear of Self-Promotion to Skyrocket Your Practice

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In Episode 43 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi discusses the challenges professionals face when it comes to marketing themselves and their services. Fear of self-promotion, imposter syndrome, and concerns about professionalism often hold back legal and financial professionals from reaching their full potential. Sylvia breaks down why overcoming these fears is essential and the best strategies to overcome them!

Resources mentioned:
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#5 How To Overcome the Cost of Silence in Your Practice 

Key Takeaways:

• Fear of marketing holds professionals back from reaching their full potential.
• The cost of not marketing goes beyond business loss; it affects people who need your help but don’t know you exist.
• Start small and gradually build confidence in your marketing efforts.
• Embrace authenticity and showcase your unique skills.
• Positioning yourself as an expert attracts clients who value quality over cost.

Chapter summaries:

• 03:17 - Common Fears Holding Professionals Back
• 06:14 - How Marketing Affects Your Practice and Potential Clients
• 09:38 - Identifying and Understanding Your Specific Fears
• 13:24 - Reframing Marketing as Problem-Solving
• 14:44 - Small, Manageable Steps to Start Marketing
• 15:27 - Embracing Authenticity in Marketing
• 17:01 - The Power of Positioning Yourself as an Expert

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