437: My Strategy for Building a Thought Leadership Brand From Scratch

Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff Bezos and Elon Musk. If you’re looking to elevate your corporate presence and master the art of strategic book launches, this episode has the information for you.

In this episode, you will hear:

• How leaders like Jeff Bezos and Elon Musk use personal branding to drive company success and employee engagement.
• How professionals are using TikTok to enhance their careers and gain influence in the corporate world.
• Our unique approach to using webinars for content distillation, audience feedback, and email list growth.
• The benefits of a gradual list-building approach and the financial feasibility of leveraging existing resources for a successful book launch.
• An inside look at the real-time planning and collaboration involved in creating a thought leadership brand.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.