Small BizCast

Mr. Thrive Media
Small BizCast

Small Business-It’s a Wonderful Life. It’s also very hard and takes a lot of skill, talent, luck and inspiration. That where SmallBizCast comes in. We interview the Small Business Warriors who have won some and lost some. People like yourself, whose waking hours are consumed by their business...and some of your sleep time too! Small Business-It's a Wonderful Life!

  1. 67 - From Backyard Fun to Business Success! | Richard "Lord Bond" Buchalter, Cornhole Good!

    2024. 10. 14.

    67 - From Backyard Fun to Business Success! | Richard "Lord Bond" Buchalter, Cornhole Good!

    In this episode of Small BizCast, host Joel Volk interviews Richard "Lord Bond" Buchalter, co-founder of Cornhole Good! They discuss how Richard transformed casual cornhole games into a thriving business focused on community and fundraising. Tune in for insights into building a small business that emphasizes fun, inclusivity, and social good. 00:00 Richard Bookholter: Entrepreneur expanding the Cornhole universe. 05:58 Determined entrepreneur buys video stores, achieves success. 07:42 Successful manager known for effective people management. 11:32 Versatile leadership: public, entrepreneurial, military experience. 15:33 I’m creating my own opportunities, sharing knowledge. 17:21 Competitive regardless of age, discovered cornhole game. 21:45 Cornhole Good: Customization, fundraising, community involvement. 25:02 Indoor events are possible and frequently utilized nationwide. 28:28 Customize event to fit time and resources. 30:34 Volunteer advocate for Southern California Labrador Rescue. 33:03 Consider a fun icebreaker game for retreats. 38:29 Planning local military charity event for 2025. 40:36 Collectors can support charities through gamer merchandise. 44:35 Ensure boomboxes don't compromise board functionality. 47:03 Entrepreneurs solve problems; innovative solutions appeal. 52:00 Exploring potential cornhole concept and business model. 54:56 Sponsors and resources for business growth. ------------------- Guest: Richard "Lord Bond" Buchalter | Cornhole Good! | https://www.linkedin.com/in/richard-buchalter-12b87526/ ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

    55분
  2. 66 - Shortening Sales Cycles | Caryn Kopp, Kopp Consulting

    2024. 08. 21.

    66 - Shortening Sales Cycles | Caryn Kopp, Kopp Consulting

    Shedding more light on the sales world is Caryn Kopp from Kopp Consulting. Caryn shares her unique strategies and theories that have helped her and her clients cut down on sales cycles, creating impactful messaging tailored to specific prospects and purposes. She explains to Joel Volk, host of Small BizCast, how Ai and other groundbreaking tools give her the edge in a competitive market. Whether you're struggling to get in front of the right clients or looking to refine your sales outreach, today's episode is packed with actionable insights and inspiring stories that will help you on your business journey.  00:00 Small Bizcast tackles sales challenges with expertise. 04:40 Discovering sales skills through phone book telemarketing. 09:27 Hired senior staff to avoid micromanaging. 12:00 Guide your sources to refer ideal clients. 14:31 Podcast seeks to share valuable business insights. 19:51 Outsource lead generation for small business growth. 21:18 Hire senior level business developers for success. 24:12 Employee lacks focus on customer-centric solutions. 30:02 Assessing client profitability and acquisition cost evaluation. 33:59 Understanding producer responsibilities leads to increased earnings. 36:42 Referral led to successful sales improvement strategy. 39:52 Reduce 14 hours, now only 4. AI for analysis, but human for calling. 44:06 Podcast aims to help connect and grow business. 44:51 Karen offers help for small businesses growth. ------------------- Guest: Caryn Kopp | Kopp Consulting | www.koppconsultingusa.com ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

    45분
  3. 62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

    2024. 02. 08.

    62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

    How can skills and strategies from unrelated fields, like competitive sailing, be transferred to public relations and business management in general? In this episode of Small BizCast, Joel Volk of Hot Dog Biz Growth took a deep dive with Kellee M. Johnson into the nuanced world of strategic public relations and its critical role in business. We explored the importance of timely and thoughtful communication, the delicate balance between storytelling and silence, and the sophisticated tactics of handling public crises. We shed light on the powerful PESO model for comprehensive media outreach and emphasized the need for authenticity and strategic planning in a media landscape that's constantly shifting. They discuss navigating through challenges and opportunities, and recall the lessons of adaptability and preparation, applying them to our pursuits for enduring success. Timeline: 00:00 Kellee M. Johnson: PR expert, sailor, leadership philosophy. 06:05 PR still relevant, but pitches preferred. 08:02 PR and legal strategies must align carefully. 10:35 Small businesses start with one client. Surprising testimonials. 13:20 Training helps, passion and authenticity matter. 18:41 Learning to sail in Florida, embracing challenges. 21:32 Learning to sail low breeze, advertising vs. PR 27:38 Defining PR metrics: positive, accuracy, relationship-building. 30:27 Silence can incriminate, engage with the media. 34:04 Stages of business: survival, innovation, decline. 37:58 Aligning marketing and production for business success. 40:13 Farewell hot dog, it's a wonderful life. ----------------- GUEST: Kellee M. Johnson | www.ballastgroup.com ----------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

    40분
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Small Business-It’s a Wonderful Life. It’s also very hard and takes a lot of skill, talent, luck and inspiration. That where SmallBizCast comes in. We interview the Small Business Warriors who have won some and lost some. People like yourself, whose waking hours are consumed by their business...and some of your sleep time too! Small Business-It's a Wonderful Life!

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