44. Readers Are Leaders | Book Review: 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy

In this new series on the Driven by DCKAP podcast, we turn the spotlight on the books that have inspired us, as well as undoubtedly thousands of readers, many of which have come up during past interviews with guests here on this podcast. Each month, Founder & CEO of DCKAP and the host of the Driven podcast, Karthik Chidambaram, will highlight an important text in his own library that has the profound ability to help shape your business growth strategy, stoke your entrepreneurial spirit, or inspire your personal journey. 

In this episode, we review “10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less” written by Dan Sullivan and Dr. Benjamin Hardy. This book offers tips and strategies for entrepreneurs who want to achieve more by doing less, with the proposition that working harder and longer can help you achieve more by focusing on the unique strengths you have and focusing on the best ways to amplify your impact.

Why is it more important to focus on strengths instead of trying to improve weaknesses? How does celebrating your accomplishments, big or small, and taking the time to reflect on how far you’ve come help to increase your growth? Who is this book really for, and why should you read it? We answer these questions and more in this episode, so be sure to tune in!