#45 Elevate Your Client Experience and Unleash Your Brand with Lisa Shorr

Mariana Dalto introduces Lisa Shorr, who shares her background and journey, including the challenges she faced after being fired by a client. Lisa emphasizes the significance of consistent branding and creating exceptional client experiences. The conversation delves into calculating the lifetime value of a client and the integration of sales and service to enhance these experiences. Lisa clarifies the distinction between customer service and client experience and provides a breakdown of her BRAND method. The episode also touches on Lisa's upcoming book, "Your Brand Unleashed." It wraps up with closing remarks, show notes, and reminders for listeners.

About

Lisa Shorr is the leading expert in unleashing your brand to multiply your sales. She is a Certified Image Consultant and Personal Branding Specialist who specializes in elevating the client experience for professional service companies with an immediate impact on their bottom line. As the visionary owner of Shorr Success and co-owner of Secure Future Tech Solutions, Lisa embodies innovation and excellence. Her remarkable achievements include serving as Sales Manager at Houghton Mifflin and authoring the acclaimed book, “Your B.R.A.N.D. Unleashed.” Lisa’s expertise extends beyond words. Certified in Advanced Image Consulting and Corporate Consultancy, she has developed the transformative “Shorr-to-Shine System.” This powerful methodology empowers companies to exponentially increase their profits by unlocking effective systems for client communication. A sought-after speaker, Lisa graces professional stages, podcasts, and webinars worldwide. Her articles have appeared in prestigious publications such as PC World, ChannelPro Magazine, MSP Success, and Providence Business News, to name a few. Lisa’s focus on the “human side of building a business” sets her apart, and her proven B.R.A.N.D. Method creates brand integrity and loyalty that resonates with clients and audiences alike.

LINK MENTIONED IN THIS EPISODE:

Website link: https://shorrsuccess.com/ Funnel link:.  https://shorrsuccess.com/success-blog/ LinkedIn: https://www.linkedin.com/in/lisashorr/ Youtube: https://www.youtube.com/@lshorr Instagram: https://www.instagram.com/shorr_success/ Facebook: https://www.facebook.com/shorrsuccess Book: B.R.A.N.D. Unleashed – 9 Proven Strategies That Build Trust And Maintain Lasting Client Loyalty. Free Resource: www.yourbrandunleasehdbonus.com

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(0:00) Introduction of Lisa Shorr (1:07) Lisa's background and journey (3:59) Challenges and the story of being fired by a client (8:48) The importance of consistent branding and client experience (10:45) Calculating the lifetime value of a client (12:15) Integrating sales and service for better client experiences (15:50) Understanding the difference between customer service and client experience (16:14) Breakdown of the BRAND method (23:51) Discussion on Lisa's upcoming book "Your Brand Unleashed" (28:01) Closing remarks, show notes, and listener reminders