#450 – Graham Arrowsmith – MicroYES

MicroYES

MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham’s MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence.

Summary of the Podcast

Navigating time zone differences

• Graham discusses the challenges of managing meeting schedules across different time zones.
• Especially as Graham is about to travel to India.
• He is considering setting all his meetings to the Indian time zone to avoid confusion.

Promoting MeclabsAI

• Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts.
• He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models.

The MicroYes framework

• Graham explains the “MicroYes” framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process.
• This framework is used to structure effective marketing pages and customer-facing experiences.

Upcoming India trip and customer meetings 

• Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh.
• The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology.

Recap and next steps

• Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting.
• He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology.

Clips from the Podcast

MeclabsAI – including marketing AND finance

MeclabsAI: The Best of the Best in Marketing

Are Your Throwing Tries at Your Webpage?

4 Stages of Conversion

Customer Facing Devices

MicroYES Value Proposition

Get MeclabsAI Training with Flint McGlaughlin 

LINK:   https://join.meclabsai.com/mec050?fpr=2pxtl

It’s a 3 hour training starting noon Eastern Time (UK: 5pm)

The MicroYes Sequence

Stage MicroYes (MY) Example Corresponding Action Connect MY1: Yes, I will pay attention. A headline that directly addresses a pressing need or desire of the target audience, such as “Achieve Your Dream Career with Advanced Data Analytics Skills.” Capturing initial interest by clearly stating what’s in it for the customer. MY2: Yes, I will engage deeper. Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. Providing more context, engaging the customer with more information on how their needs can be met. Explain MY3: Yes, I understand the value. Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. Making the offer’s value clear and comprehensible. MY4: Yes, I believe this will benefit me. Testimonials from former students now thriving in their careers, or data on employment rates post-course completion. Offering proof that strengthens belief in the offer’s effectiveness.