47: Customer Discovery and a New App

This week Ken and I are talking about a new project that I'm developing. After the discussion last week about being a newbie programmer in training I've settled on an initial product to develop. The app is going to be called Monsoon, and you can find it at monsoonapp.com. While I'm sure the final product will be much different than this initial idea the space it's going to be in is marketing analytics. Initially this will be a tool to help you plan and prioritize your marketing efforts. Inspired by a blog post by Josh Pigford of Baremetrics and the Traction book by Gabriel Weinberg this is something that I know is top of mind for a lot of folks. Ken's been busy on some new revisions to MasterMindJam, and also starting some customer discovery in the charter sailboat niche. This is a big industry and lots of different approaches he can take to finding a problem to solve. Customer discovery is always a fun, but challenging process, so it'll be interesting to see where this leads. p.s. A virtual High Five for anyone who can tell me where this picture was taken. Tweet at us @weekendspodcast