48. Product Management 101 - Kaitlyn Kirkaldy, Zipcar

Developing your MVP as a startup can be challenging. You need to be data-driven, good at understanding business needs and technical requirements, and ruthless at prioritization. And you also need to be able to communicate with diverse groups and motivate a team while having empathy for customers. In this episode, Kaitlyn Kirkaldy, senior product manager at Zipcar gives excellent advice on how to succeed at product development.