49. How Your 'Why' Drives Your Brand Promise

In this conversation, Shena and Jerry discuss the significance of understanding your 'why' in business and how it fuels your brand promise. They explore the importance of crafting a strong brand identity that resonates with customers, using examples like Apple and Zune to illustrate how a compelling 'why' can lead to lasting success. The hosts emphasize the need to attract the right clients and build a strong foundation for business growth, encouraging listeners to reflect on their best and worst client experiences to refine their brand messaging.

Takeaways

• Understanding your 'why' is crucial for business success.
• A strong brand promise differentiates you from competitors.
• Apple's success is rooted in its clear 'why'.
• Price should not be the primary selling point.
• Attract clients you enjoy working with.
• Reflect on your best and worst clients to refine your brand.
• Building a strong foundation is essential for growth.
• Your 'why' helps you navigate tough times.
• Creating a brand promise can lead to a loyal customer base.
• Doing what others aren't can set you apart in the market.

Chapters

00:00 Understanding Your 'Why' and Its Importance

09:00 Crafting Your Brand Promise

17:03 Attracting the Right Clients Through Your Brand