49. Sarah Gregory of Coinbase

This episode of Dollars to Donuts features my conversation with Sarah Gregory, Director of User Research for Consumer at Coinbase. We talk about research comms, archiving user research, and doing research that no one is yet asking for.

Our email is designed for one very specific leadership stakeholder, and it is tailored to how that person likes to consume information. There’s a different stakeholder that hates email. That person, I use Slack. Another stakeholder tends to listen very well when they’re live in a regularly recurring monthly meeting. And so I make sure that research always has one or two slides in that meeting. You have to know exactly who you want to be listening, and you have to change your techniques depending on who that is. Which is really just understanding your user, right? – Sarah Gregory

Show Notes

• Episode transcript
• Rally AMA with Steve Portigal on what makes a research practice mature
• Interviewing Users, second edition
• Sarah Gregory
• Coinbase
• The Basics about Cryptocurrency
• Bitcoin
• Blockchain
• Ethereum
• McDonald’s Theory
• Sian Townsend
• Jobs To Be Done
• Human-Computer Interaction
• Becoming a Level 1 Sommelier
• Drops of God
• NFT

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