491 - Proven Tactics to Improve the Health Of Your Email List with Kathy Farah (CLIENT SPOTLIGHT)

Is your email list feeling a little... cold?

In this episode, I chat with email marketing expert Kathy Farah about transforming your email list into a powerful tool for engagement and growth. Kathy shares her journey from web design to email marketing, the strategies she uses to re-engage cold email lists, and why having a smaller, healthier email list often leads to bigger results. Whether you're overwhelmed by the tech side of email or unsure how to reawaken a dormant list, Kathy’s actionable tips will leave you inspired and equipped to take your email game to the next level. You'll want to tune in to learn how to make your email list work smarter, not harder, for your business.

Tune in to hear:

• Kathy's top strategies for rekindling interest, from reintroducing your services to offering free resources
• Why cleaning up inactive subscribers improves deliverability, saves costs, and boosts revenue potential
• Importance of monitoring open rates, click-through rates, and segmentation effectiveness for actionable insights
• How to create sequences that introduce your brand, engage new subscribers, and set expectations
• How Kathy uses AI as a brainstorming and productivity tool for re-engagement and content creation

CONNECT WITH KATHY:

Website: www.kathyfarah.com

Instagram: @kathyofarah

LinkedIn: https://www.linkedin.com/in/kathyfarah

Email Re-engagement Freebie: https://www.kathyfarah.com/reengage

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit

• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme