The Amy Porterfield Show

Amy Porterfield
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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

  1. 6 天前

    Why Most Course Launches Fail (and How to Fix Yours)

    The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable. Emily and I dig into the biggest mistakes course creators are making right now, why launches underperform, and how to shift your strategy to cut through the noise. You’ll walk away with practical, actionable steps you can apply immediately — whether you’re launching for the first time or reworking a course that hasn’t hit its stride yet. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Messaging is your greatest competitive advantage – Most less-than-sucessful launches come down to surface-level copy. When your words reflect the real pain, frustrations, and desires of your audience, you stand out in a crowded market. 2️⃣ Your course doesn’t need more content, it needs a clearer path – Buyers don’t want to sift through hours of information. They want transformation, delivered in the simplest, fastest way possible. 3️⃣ Warm buyers convert best – A lead magnet followed by a low-ticket offer before the webinar builds trust, offsets ad costs, and creates higher-quality leads that are ready to buy. RESOURCES MENTIONED IN THIS EPISODE: It’s not course creation that eats up your time and money. It’s guessing your way through it. For just $47, I’ll show you exactly how to choose and structure your offer, and how to validate it before you ever spend months building something that may not sell inside of my LIVE Bootcamp, Course Confident.  And here’s the best part: you won’t be doing it alone. You’ll have the support of me, my team, a community of other course creators, and an AI assistant I personally trained to guide you step by step, so you’re never stuck wondering what’s next or if you’re doing it right. Think of it as a small investment of time now that saves you months of frustration (and thousands of dollars) later. 👉 Ready to finally create your course with confidence? [Register for Course Confident here.] MORE FROM EMILY  Follow Emily on Instagram @emilyhirsh  Subscribe to Empowered CEO  Learn more about Empowered Marketing MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    38 分鐘

  2. 8月26日

    My "Best and Worst" List of Current Digital Course Trends

    The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun!  In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so excited about it. With AI tools everywhere and information at everyone’s fingertips, your audience doesn’t need more content. They need you. Your voice, your story, your guidance. I’ll walk you through exactly what it looks like to create a course that actually improves lives (and yes, makes you money in the process), how to use AI as a tool without losing your magic, and why your point of view is the most valuable asset in your business. If you’ve been sitting on a course idea or wondering how to make your current one stand out in today’s market, this is the episode you didn’t know you needed. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ People Aren’t Buying Your Course for the Info – Your audience doesn’t want a content dump. They want clarity, a trusted path forward, and someone to help them cut through the noise. (P.S. That’s you!)  2️⃣ Your Point of View Is the Reason They’ll Choose You Over Anyone Else – The most successful courses are rooted in personal experience and perspective. That’s your edge and no AI tool can replicate it. 3️⃣ AI Is a Tool, Not a Voice – When you lead with your stories and lived experience, AI becomes your assistant, not your replacement. Learn how I use it to sharpen my content, not water it down. RESOURCES MENTIONED IN THIS EPISODE: Slow sales? It’s not time to throw in the towel, it’s time to get strategic. Get my free guide, 5 Reasons Your Online Audience Isn't Buying (+ The Template To Fix It), to figure out what missed the mark and exactly how to fix it.  Hop on the Digital Course Academy waitlist: amyporterfield.com/dcaMy weekly behind-the-scenes newsletter: amyporterfield.com/newsletterDevlin Peck’s e-learning market insights: The eLearning Market Size and Trends in 2025 Ryan Levesque’s Digital Contrarian newsletter: ryanlevesque.net/the-digital-contrarian/ MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    38 分鐘

  3. 8月19日

    [CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

    A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue. What I love most about Becca’s story is that she didn’t overthink it. She got scrappy, listened to her audience, and built something that aligned with her zone of genius. Her AI tool, Custom Codey, isn’t replacing her. It’s amplifying her voice, supporting her audience while she prepares for maternity leave, and keeping her business moving even when she steps away. If you're building a course or already have one, and you're curious about how AI can elevate your offer, this episode is for you. Becca is an amazing example of what’s possible when you think creatively, take action, and serve your audience in new ways. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You don’t need to bundle everything into one offer – Becca’s offers serve two different audiences. She listened to what people actually needed and met them where they were. 2️⃣ AI can sound like you… when you teach it to – Becca trained her custom GPT with her course content, proprietary processes, and point of view so it delivers answers just like she would. 3️⃣ Done is better than perfect – She launched her AI tool using a Notion page and a buy link, proving you don’t need fancy tech to start. You just need a clear idea and the willingness to get it out there. RESOURCES MENTIONED IN THIS EPISODE: What’s standing between you and your next $100k? Head to amyporterfield.com/quiz to take the 3-minute assessment and find your sneaky hidden business bottleneck (+ how to fix!) Get the six steps that Becca took to create Custom Codey at customcodey.com/amy Be the first to know about Digital Course Academy - doors open in September! amyporterfield.com/dca  Check out FormWise.AI MORE FROM BECCA  Sign up to chat with Custom Codey: customcodey.com   Learn more about Becca’s course: insidethesquare.co  Follow Becca on Instagram: @thinkinsidethesquare MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    38 分鐘

  4. 8月12日

    7 Ways to Make Money Before the End of the Year

    Revenue Not Flowing Like It Used To? Here’s The Fix. Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new. These aren’t complicated, start-from-scratch ideas. Instead, they’re foundational focus points that still work, even in a changing market. Whether it’s creating a hyper-specific coaching offer, adding in a simple upsell or downsell, or finally making affiliate links work for you, this episode is all about helping you get scrappy, smart, and profitable. I also talk about something that might feel counterintuitive… why spending money on yourself might be the most powerful way to unlock untapped revenue. Because sometimes the biggest money-maker is a new skill set or fresh perspective. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need a Big Launch, You Just Need to Get Specific – Coaching offers still work beautifully, but they’ve gotta be personal and crystal clear. The more niche and results-driven, the better.  2️⃣ Small Tweaks = Big Revenue Opportunities – Things like upsells, downsells, and affiliate links can bring in thousands without needing a massive list or marketing overhaul. 3️⃣ Make It More Personal –  Whether it's offering concierge calls during a launch or hosting a mini in-person retreat, adding a personal touch builds trust and drives real results. RESOURCES MENTIONED IN THIS EPISODE: Did you know your client calls are actually preparing you to create your course? Learn how to mine insights from your client work and turn them into a high-converting digital offer with my FREE training, How to Move from Client Work into Course Sales (Without Starting Over). Hop on the Digital Course Academy Waitlist – Doors open in September! Join My Weekly Newsletter – I drop fresh ideas every Tuesday. (P.S. Here's the Cann drink I shared in a recent newsletter!) My Favorite Tools & Resources Online Marketing Made Easy - #447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You  The Amy Porterfield Show - #14: The Bridge Offer Strategy: Your Missing Link to Move Sales  Chanti Zak - Quiz Strategist   MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    38 分鐘

  5. 8月5日

    AI on Autopilot with Rick Mulready

    The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based decisions for you. And the best news? You don’t need to be techie to start using them in your business. Rick breaks it down in the most approachable way… from what AI agents actually are, to how to start using them today to save time, improve workflows, and scale with less stress. Whether you're a solopreneur or you have a team, this episode will shift the way you think about efficiency and growth. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ AI Agents Aren’t Just Fancy Chatbots, They Can Do the Work for You – AI agents don’t just complete one task. You can give them goals, set parameters, and they’ll take action, like researching, writing, posting, and even responding, without you lifting a finger (after you’ve trained them, of course). 2️⃣ Start Small, But Start Now – You won’t nail it on the first try (and that’s okay!). Rick explains how to begin with simple tasks like social media posts or inbox filtering so you can build confidence and see results fast. 3️⃣ The Right Tool + The Right Workflow = Magic – Tools like Relay.app make it simple to build workflows and integrate AI agents into your business. And when you pair that with ChatGPT and clear context, you’ve got a powerful team member working 24/7. RESOURCES MENTIONED IN THIS EPISODE: What’s working in my business? I’ll show you! Snag my free guide explaining the 3 funnels that allow us to build relationships and turn follows into sales, automatically. Then, use the template to weave these 3 funnels into your business, too. Get it for free at amyporterfield.com/funnels  The AI Playbook is the perfect membership for online business owners ready to integrate AI the smart way. Join us here: amyporterfield.com/rick  Check out Rick’s go-to app for building AI workflows: Relay.app  Rick’s video on the end of prompt engineering: Stop Learning Prompt Engineering... Do This Instead  MORE FROM RICK  Follow Rick on Instagram @rickmulready MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    51 分鐘

  6. 7月29日

    How to Scale Without the Chaos

    Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M. I break down the exact moves to make at each level, from optimizing your core offer and tightening up your systems, to tracking profit margins and building a team you can trust. You’ll learn how to stop spinning your wheels, make smarter decisions based on real data, and step into the CEO role your business needs from you. This isn’t about doing more. It’s about doing the right things at the right time—without burning out, losing profit, or feeling like you have to constantly reinvent the wheel. I’m sharing behind-the-scenes strategies I used to scale my own business and what I teach inside my masterminds and Digital Course Academy. So whether you're trying to stabilize your income, grow with intention, or finally let go of the tasks that are dragging you down, I’ve got you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Scaling from $100K starts with building a rock-solid foundation  – Without a strong foundation, you’ll pay for it later. Learn how to systematize your processes, get clear on your finances, and stop jumping from offer to offer too soon.  2️⃣ At $500K, focus on financial mastery and the customer journey – Know your numbers, track your profit margins, and design offers that support your audience as they continue to grow with you. 3️⃣ Once you’ve hit $1M, it’s time to lead like a CEO – This is where leadership becomes essential. You’ll need to build a strong team, clarify roles, and step fully into the visionary role so your business doesn’t rely on you for every little decision. RESOURCES MENTIONED IN THIS EPISODE: Doubting every move? Stressing over every sentence, margin, and graphic? Take a beat and grab my guide, 3 Mind Games That Keep You Playing Small (And How to Break Free for Good). You’ll learn how to gently get your thoughts in check so you can keep moving forward.  Digital Course Academy is opening in September! To be the first to know and access all the early bird perks, sign up for the waitlist: amyporterfield.com/dca  Check out Episode 21, all about business metrics and data: amyporterfield.com/show-notes/21  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    30 分鐘

  7. 7月22日

    What to Stop Doing to Create a Life You Love with Sahil Bloom

    You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted? What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the country to prioritize family, purpose, and time freedom. And if you know me, you know this conversation hit home in a big way. Sahil breaks down the invisible pressures we carry as entrepreneurs and offers a framework that creates room for joy, health, and deep connection. If you've ever felt like you’re chasing the next big revenue goal but still not getting closer to the life you really want, this is your chance to reset.  Plus, there’s one question he shared that I can’t stop thinking about: If you were the main character in a movie of your life, what would the audience be screaming at you to do right now? Think about it and then DM me on Instagram (@amyporterfield) and tell me your answer. Seriously, I want to know! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Five Types of Wealth –  Sahil breaks down the five dimensions of wealth—time, social, mental, physical, and financial—and explains why financial wealth is the least important without the others. 2️⃣ The Power of Defining Your "Enough" – Your expectations are your biggest financial liability. Defining what "enough" looks like for you personally is the only way to feel truly wealthy and avoid a lifetime of chasing moving goalposts. 3️⃣ Create an Anti To-Do List – If you want to grow faster without burnout, try creating an "anti to-do list” of all the habits and mindsets that hold you back from being the best version of yourself. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out. Harvard Business School Study: The Amount and Source of Millionaires’ Wealth (Moderately) Predicts Their Happiness  MORE FROM SAHIL: Get your copy of The Five Types of Wealth: the5typesofwealth.com  Subscribe to Sahil's Newsletter: sahilbloom.com/newsletter Follow Sahil on Instagram: @sahilbloom MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    47 分鐘

  8. 7月15日

    Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip

    The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun." But here’s the truth: these numbers hold the key to smarter launches, healthier profits, and a deeper sense of ownership over your success. Whether you're heading into your first six-figure year or gunning for your first million, this episode will help you finally feel grounded and clear when it comes to your business metrics. Your Homework: 1. Choose two of the four pillars I share in this episode and start tracking them immediately if you’re not already. 2. Schedule a 30-minute CEO time block this week to review your numbers, even if they’re incomplete. Start building that data-driven muscle! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Can’t Scale What You Can’t Track – Tracking numbers gives you agency not overwhelm. You stop throwing spaghetti at the wall, and you start making decisions that are rooted in evidence. 2️⃣ Your Conversion Rate Is Your Business IQ – Understanding where leads convert and where they fall off gives you instant clarity on what to fix for your next launch.  3️⃣ Profit Is Power – You don't need to make a million dollars. You need to keep more of what you earn. Tracking profit margin keeps your business sustainable. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out. Sign up for my weekly newsletter to get actionable business tips in your inbox every Tuesday: amyporterfield.com/newsletter  Get your copy of Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy: gapandgainbook.com  Get your copy of my book, Two Weeks Notice: twoweeksnoticebook.com  Join the waitlist for my signature program, Digital Course Academy: amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    43 分鐘
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簡介

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

資訊

  • 創作者
    Amy Porterfield
  • 活躍年代
    2013年 - 2025年
  • 集數
    835
  • 年齡分級
    兒少適宜
  • 版權
    © Amy Porterfield LLC
  • 節目網站
    The Amy Porterfield Show

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