Conversion Tracking Playbook

Elevar
  • 5,0 (9)
  • MARKETING
  • CHAQUE SEMAINE

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

  1. 18 JUIN

    The State of Multi-Touch Attribution in 2025: What’s Working, What’s Broken, and What’s Next

    Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it’s headed in an AI-dominated future. This episode covers: What’s changed in the past year in attribution expectations and toolingThe real-world complexity behind UTM data, funnel depth, and session gapsWhy many brands are still flying blind despite better toolsBuilding a lean, modern MTA tech stack that doesn’t cost $15K/monthCreative ways brands are DIY-ing attribution The rise of AI-driven analytics agents—and how brands should prepareWhy clean data and naming conventions still win over "black box" views📌 If you're spending >$200K/month on media—or want to—you can’t miss this one.

    39 min

  2. 11 JUIN

    Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin

    OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth. You’ll learn: What Omni Ads are and why Meta is prioritizing themHow a national retailer saw a 307%+ lift in in-store purchasesHow to set it up in Elevar in under 60 secondsWhat creative works best (and what doesn't)The real story behind the inflated “video game numbers”Tips for smarter attribution, MMM validation, and testingIf you’re a DTC brand with retail stores, this is a must-test campaign for 2025. New EngenConnect with Kevin on Linkedin Connect with Brad on LinkedIn

    26 min

  3. 4 JUIN

    The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler

    In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but many still don’t), to zero-party data strategies, dynamic content in Klaviyo, and how to turn transactional emails into repeat purchases—this is a masterclass in lifecycle marketing that drives real revenue. Ben also shares his take on what not to do, including the #1 mistake killing your deliverability. Connect with Ben on LinkedInZettler DigitalConnect with Brad on LinkedIn

    38 min

  4. 28 MAI

    Navigating the New SEO Landscape + How AI is Changing Discovery w/Sam Wright from Blink SEO

    Learn about the evolving landscape of SEO, particularly in relation to Shopify's recent AI-specific updates and the implications of large language models (LLMs) on search and eCommerce. Brad and Sam also explore key changes from Google Marketing Live, the impact of AI on organic traffic, and actionable takeaways that brands can implement today to get ahead of the changes. Key Topics: - Introduction to SEO Changes and LLMs- Shopify Editions - Google Marketing Live Hot Takes- The Evolution of Search and Organic Traffic- Actionable Insights for Brands- The Future of Shopping Interfaces Connect with Sam on LinkedInBlink SEOConnect with Brad on LinkedIn

    26 min

  5. 24/10/2024

    Split Testing Facebook Pixels: What You Need to Know

    Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.

    18 min

  6. 17/10/2024

    Unpacking Checkout Extensibility: What Shopify's Changes Mean for Your Business

    Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: understanding the differences between checkout and thank-you page extensibility, the implications of Shopify's removal of checkout liquid, and moving your tracking scripts into Shopify's new web pixel system.

    15 min
  7. Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google

    03/10/2024

    Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google

    Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels.

    20 min
  8. User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance

    18/09/2024

    User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance

    Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance.

    17 min
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À propos

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Informations

  • Création
    Elevar
  • Années d’activité
    2022 - 2025
  • Épisodes
    115
  • Classification
    Tous publics
  • Copyright
    © 2025 Elevar
  • Site web de l’émission
    Conversion Tracking Playbook