Insightful Inspiration

Sylvestre and Co.
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Insightful Inspiration

On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry. Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry. Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades. Learn more: https://www.sylvestreco.com/about-us

  1. 20: Making insights stick: Building customer obsession into your DNA

    2 天前

    20: Making insights stick: Building customer obsession into your DNA

    Making research matter is about creating a culture where customer understanding drives every decision. But how do we make insights stick and transform organizations from the inside out? On Episode 20 of "Insightful Inspiration," Isabelle Landreville welcomes Gail Banack, a transformational leader who knows exactly what it takes to build customer obsession into company’s DNA. As a seasoned executive, she’s worked in insights, marketing and merchandising. Now, as co-host of The She Means Business Podcast, she continues to share insights that drive business transformation. Throughout her career, Gail has been a passionate advocate for putting customer understanding at the heart of business decisions – not just in the insights department, but across entire organizations. Join us for this conversation. Connect with Gail: www.linkedin.com/in/gailbanack/ Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    1 小時 4 分鐘
  2. 19: From Insights to Impact: Making Research Resonate

    11月6日

    19: From Insights to Impact: Making Research Resonate

    Sometimes stakeholders just aren’t hearing what’s being said. You know those moments when you've uncovered amazing insights, but somehow they're not landing with decision-makers? Our guest for Episode 19 of "Insightful Inspiration" has some fascinating perspectives on overcoming this challenge. Isabelle Landreville converses with Nikkia Reveillac, a trailblazing insights and innovation leader who brings a truly unique lens to our field. Nikkia's journey is fascinating - she's a former professional dancer turned strategic insights expert who has influenced decision-making at some of the world's most innovative companies. Connect with Nikkia: https://www.linkedin.com/in/nikkiareveillac Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    1 小時 21 分鐘
  3. 18: Keeping the love alive for human insights

    10月30日

    18: Keeping the love alive for human insights

    Industry veterans Isabelle Landreville and Rob Volpe share how, after all these years, their hearts continue to pound for building empathy. Join them for this episode of “Insightful Inspiration.” Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    1 小時 7 分鐘
  4. 17: The default effect: How consumer default decisions work

    10月9日

    17: The default effect: How consumer default decisions work

    Welcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really influences these choices, and how can marketers leverage this knowledge to improve campaign effectiveness? We are thrilled to welcome Nancy Harhut, an award-winning author, international keynote speaker, and Chief Creative Officer at HBT Marketing. Nancy is renowned for combining marketing best practices with insights from social scientists and behavioral economists to boost engagement and response rates. Her unique approach has made hera sought-after expert in the field of behavioral science-driven marketing.Get ready for an enlightening conversation that will transform how you think about consumer decision-making. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    1 小時 2 分鐘
  5. 16: How insights teams get invited to the decision-making table

    9月27日

    16: How insights teams get invited to the decision-making table

    If you aren’t invited to the table, you might be on the menu, as insights rainmaker Jorge Calvachi has said. And that’s not going to leave a good taste in your mouth for sure. So how can insights leaders get a seat at the table to help shape what the company serves in the future? Welcome back to Episode 16 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. On Episode 16, Isabelle Landreville chats with Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated. With over 20 years of experience in the field, Jorge has a proven track record in visionary leadership, stakeholder engagement, global expansion, and consumer innovation. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    1 小時 26 分鐘
  6. 15: Listening and Speaking: Your Guide to Cultural Conversations

    8月28日

    15: Listening and Speaking: Your Guide to Cultural Conversations

    Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and authentically? Isabelle Landreville chats with Dr. Anastasia Kārkliņa Gabriel, author of "Cultural Intelligence for Marketers." She's a cultural theorist, writer, researcher, and strategist who decodes culture. With a PhD in cultural studies from Duke University, Dr. Gabriel has consulted for world-renowned brands and her unique blend of academic background and practical marketing experience brings valuable insights to the field of cultural intelligence in marketing. Grab your copy of her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033 Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    54 分鐘
  7. 14: Data to Direction: Leveraging Insights for Strategic Planning

    8月23日

    14: Data to Direction: Leveraging Insights for Strategic Planning

    As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely. We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen Schwartz, director of consumer insights – predictive intelligence and platform innovation – at PepsiCo. She’s a results-oriented, proactive professional who helps PepsiCo make decisions based on actionable insights. Join us. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    58 分鐘

  8. 8月16日 · 附贈內容

    BONUS: Humanity in Innovation: Reshaping Qualitative Research

    This is a replay of Isabelle Landreville's presentation at IIEX North America. Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation. Key Takeaways: 1. Prioritize human needs in innovation, ensuring solutions resonate with real-world challenges.2. Maintain agility and cultural sensitivity for innovative solutions.3. Prioritize human insights, foster community collaboration for empathy-driven innovation. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

    21 分鐘
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簡介

On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry. Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry. Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades. Learn more: https://www.sylvestreco.com/about-us

資訊

  • 創作者
    Sylvestre and Co.
  • 活躍年代
    2023年 - 2024年
  • 集數
    22
  • 年齡分級
    兒少適宜
  • 版權
    © Sylvestre and Co.
  • 節目網站
    Insightful Inspiration

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