100 episodes

This audio guide helps you accelerate the mastery of business skills for your creative services practice. We discuss business concepts, systems, principles, and practices so you can maximize the time you have to create. 

Episodes are organized around the five business themes of Money, Minutes, Marketing, Management, and Motivation. 

5 Minutes on Creative Entrepreneurship Eric Holter

    • Arts

This audio guide helps you accelerate the mastery of business skills for your creative services practice. We discuss business concepts, systems, principles, and practices so you can maximize the time you have to create. 

Episodes are organized around the five business themes of Money, Minutes, Marketing, Management, and Motivation. 

    Marketing for Clients and for Control

    Marketing for Clients and for Control

    When you get control over your marketing, you’ll no longer be subject to the variable winds and waves of a fickel referral networks. Instead you’ll gain the stability that comes from a steady stream of qualified leads. And when you have plenty of leads you get to decide which clients and projects to take on. Those might include the clients with the best creative opportunities, or the best budgets, or both.

    • 5 min
    Data Driven Marketing?

    Data Driven Marketing?

    Professional services are not sold in the same way as consumer products. Professionals sell through reputation and trust. And cold, technical digital marketing methods don’t help with that kind of effort—in fact, they’d more likely hurt. So you can ignore 90% of the fast-paced, technology-driven, methods. That said it's still essential that prospective clients find out that you exist, and keep you in mind for projects when the time is right.

    • 5 min
    Marketing Transformation Takes Time

    Marketing Transformation Takes Time

    The time table from the first steps in forming a marketing program to the time you start enjoying its fruits can take up to eighteen months. Now it is possible to shorten this timeframe through fast decision making, and extra exertion in the preparation involved. But other aspects of a new marketing program can’t be rushed. And so the sooner you start the sooner you’ll get to that harvest!

    • 5 min
    Three Marketing Resolutions

    Three Marketing Resolutions

    In the introductory session of my new course, Marketing Mastery for Creative Entrepreneurs, I review the three essential resolutions that are necessary for any successful marketing program. Like a three legged stool, if any one of these resolutions are lacking the other two stop working, and your marketing efforts will fall flat. In fact, as I’ve listened to creative entrepreneurs describe their frustrations with marketing, I can always connect their past failures to missing one or more of these three essential marketing resolutions.   

    • 5 min
    A New Course on Marketing Mastery for Creative Entrepreneurs

    A New Course on Marketing Mastery for Creative Entrepreneurs

    Welcome to episode 100 of 5 Minutes on Creative Entrepreneurship. To mark this milestone. I’d like to let you know about a new digital course I’ll soon be releasing called Marketing Mastery for Creative Entrepreneurs. And at the end of this episode, I’ll have a special offer to all my podcast listeners.

    • 4 min
    Dealing With Downtime Desperation

    Dealing With Downtime Desperation

    Your total compensation is capped by available time, multiplied by your hourly rate, minus overhead. But what happens when you have available time, but no billable work to fill it? Downtime for the creative entrepreneur can be deadly. Every creative practice will experience gaps in their project calendars. The question is, do you have a plan to make the most of your downtime?

    • 5 min

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