#50 Eisberg Wine: doubling capacity & dealcoholisation

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SHOW QUOTES 

“If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”

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SHOW SUMMARY 

Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle. 
 We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.

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WE CHAT ABOUT

2:28 The Eisberg story

4:17 Dan's story

6:23 Why is good low/no wine so hard to find

10:03 Doubling capacity

12:04 What is dealcoholisation?

13:47 The Eisberg range

22:42 Bestsellers

25:01 How to enjoy alcohol-free red wine

28:08 Alcohol-free in Germany

33:39 What's next for Eisberg?

36:00 The role of customer feedback

39:34 The BBQ-Q

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EISBERG WINES  //  @EISBERGWINE  // @DANHARWOODWINE

Eisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.
 
 

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WE ALSO TALK ABOUT:
Athletic Brewing*

Lucky Saint*

Ish Daiquiri*

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