6 min
[50] What To Include In The First Email - Booking Gigs Music Marketing Podcast
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- Music
Over the last few weeks we've been focusing on booking gigs using emails.
The numbers from 2019 were overwhelming in favor of sending email instead of calling.
Venues and music promoters don't want you calling them.
Think about it... do you answer unknown numbers? Absolutely, not.
So, now that we know we should be reaching out to clubs using emails let's dive into what your first email should look like.
The first thing we need to understand is that we are "cold" emailing the venues.
If you don't know them then they are a stranger.
That means, you never want to send too much information right out of the gate.
If you think about the sales process, it requires a lot of trust these days.
To sell something, they say, you need at least 21 touch points.
That is, they need to see or hear, directly or indirectly, something about you before they're sold.
Thankfully, we don't need that many touch points when booking gigs with email.
What we need is to get a basic conversation started.
So, first things first in booking gigs using email....
https://blog.gigfaster.com/50-what-to-include-in-the-first-email-booking-gigs/
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GigFaster University - https://www.gigfasteruniversity.com
The 5 Minutes Podcast For Musicians is produced by Craig Kelley, founder of GigFaster.com.
GigFaster helps musicians and bands book gigs, promote their music and submit to independent record labels.
##############################
---
Send in a voice message: https://podcasters.spotify.com/pod/show/gigfaster/message
Support this podcast: https://podcasters.spotify.com/pod/show/gigfaster/support
Over the last few weeks we've been focusing on booking gigs using emails.
The numbers from 2019 were overwhelming in favor of sending email instead of calling.
Venues and music promoters don't want you calling them.
Think about it... do you answer unknown numbers? Absolutely, not.
So, now that we know we should be reaching out to clubs using emails let's dive into what your first email should look like.
The first thing we need to understand is that we are "cold" emailing the venues.
If you don't know them then they are a stranger.
That means, you never want to send too much information right out of the gate.
If you think about the sales process, it requires a lot of trust these days.
To sell something, they say, you need at least 21 touch points.
That is, they need to see or hear, directly or indirectly, something about you before they're sold.
Thankfully, we don't need that many touch points when booking gigs with email.
What we need is to get a basic conversation started.
So, first things first in booking gigs using email....
https://blog.gigfaster.com/50-what-to-include-in-the-first-email-booking-gigs/
##############################
GigFaster University - https://www.gigfasteruniversity.com
The 5 Minutes Podcast For Musicians is produced by Craig Kelley, founder of GigFaster.com.
GigFaster helps musicians and bands book gigs, promote their music and submit to independent record labels.
##############################
---
Send in a voice message: https://podcasters.spotify.com/pod/show/gigfaster/message
Support this podcast: https://podcasters.spotify.com/pod/show/gigfaster/support
6 min