51. Larroudé's CEO, Ricardo Larroudé: "The cheapest shoe to make is the shoe that's already sold"

In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategies behind the brand's disruptive approach to fashion distribution, its commitment to filling the mid-market gap with high-quality, accessible footwear, and the entrepreneurial lessons he's learned along the way. Recorded in São Paulo, the conversation is both inspiring and insightful, offering a glimpse into how a young brand has reshaped the industry with their Direct-to-Demand strategy.