#51 - Max Linden (Lemon Markets) - Invest via API and embedded investing

Finscale is also available on YouTube: https://www.youtube.com/@finscale.

This conversation with Max almost didn’t happen. Poor recording conditions initially forced us to reschedule, but I’m glad we decided to retry. It was great to gain insights into how Lemon Markets is working towards its goal of expanding and strengthening infrastructure to reach 100 million retail investors.

We discussed:

• Client Needs
  • The types of clients who benefit most from Lemon Markets' infrastructure and how these needs vary across different use cases.
  • The specific requirements of clients like Holvi when integrating with their infrastructure, and the reasons they choose Lemon Markets’ API over developing in-house solutions.
• Platform
  • A breakdown of Lemon Markets' technical infrastructure and the primary components that power their API.
  • How they ensure scalability and security to meet the demands of financial institutions and start-ups alike.
• Regulatory
  • The proactive steps Lemon Markets takes to stay ahead of Europe's ever-evolving regulatory landscape and how they prepare their clients for upcoming changes.