#55: Guiding business leaders to adopt sustainable business models | Talk with Julia Binder - IMD Professor of Sustainable Innovation & Co-author of The Circular Business Revolution

Join us as we chat with Julia Binder, IMD Professor of Sustainable Innovation and co-author of The Circular Business Revolution. Julia is passionate about helping leaders build businesses that are good for both people and the planet.

In this episode, Julia explains what sustainability and the circular economy mean in simple terms. She shares practical tips to get started, real-world examples of companies making it work, and why collaboration is the key to success. We also talk about the role of IMD in driving change, the different types of circular business models, and how each of us can make a difference.

Whether new to sustainability or already working in this space, there's something here for everyone.

Stay connected with Julia on LinkedIn:

https://www.linkedin.com/in/julia-k-binder/

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