55 | Mergers, Acquisitions, and Crisis Management with Mike Maynard (Napier Group)

Mike Maynard, the CEO of Napier Group, a UK-based PR and marketing firm, shares his experience in M&A and crisis communications, including his own acquisitions record.

Mike discusses effective M&A strategies, integrating processes and cultures, and the pivotal role of marketing and communications in successful mergers in B2B tech companies. The conversation highlights the importance of client retention, customer-centric approaches during acquisitions, and the value of transparent communication. Mike shares valuable lessons from brand integrations and real-life B2B crisis management, emphasizing brand authenticity, customer trust, and adaptability in driving business success. 

Highlights:

00:39 Mike's M&A Journey

02:37 Client Retention and Business Growth

03:44 Lessons from M&A Experiences

05:28 Integration Planning and Execution

07:47 Brand Management in Acquisitions

12:18 Case Studies: Microchip's Acquisitions

15:33 Customer Focus in Acquisitions

17:07 The Role of CFOs in M&A

17:40 Cultural and Financial Success in M&A

19:23 Brand Equity and Reputation Management

20:34 Navigating B2B Crises

23:42 Export Controls and Tech Companies

26:13 Effective Crisis Communication

30:15 The Self-Directed Buyer Journey

34:20 High Performance Organizations

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Where to find Mike:

https://www.linkedin.com/in/mikemaynard/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

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