Good Revenue

Neeta Bidwai
Good Revenue

In a landscape fixated on quick wins at the expense of everything else, host Neeta Bidwai of Good Revenue explores how successful leaders & organizations balance short-term demands with long-term vision. Hosted on Acast. See acast.com/privacy for more information.

  1. 72 | AI Risks & Rewards with former CIO Tali Bray (Wells Fargo, Dewpoint)

    -5 ДН.

    72 | AI Risks & Rewards with former CIO Tali Bray (Wells Fargo, Dewpoint)

    Tali Bray, a former CIO at Wells Fargo, now advises mid-cap companies and startups on AI-driven strategy and value creation.  In this episode of Good Revenue, host Neeta Bidwai and Tali discuss the rapidly evolving AI landscape - from DeepSeek's market-moving claims to enterprise AI adoption, and the tensions between optimistic market projections and sobering risk assessments. This episode covers: The rapid evolution of AI technologies and their impacts on different industries.Recent claims by DeepSeek, a Chinese hedge fund-built AI, about low-cost training, sparking controversy and skepticism, particularly when compared to American counterparts like OpenAI.Allegations against DeepSeek about non-disclosure of NVIDIA chips and terms of service violations, with responses from various industry players including OpenAI and Anthropic.Opposing actions by entities such as NASA, the Pentagon, Microsoft, and Amazon in response to DeepSeek’s AI model.The notion that the dominance of a few big companies in AI might not be inevitable and how competition could reshape the industry landscape.The concept of training investment versus total investment and Sam Altman’s concerns about distillation in AI models.The challenges of AI ownership and data sovereignty, especially in the context of China’s data laws vs. the United States.The shift from focusing on mere efficiency to considering the business outcomes and broader impacts of AI in enterprises, referencing examples like Netflix and Spotify.Diverse perspectives on AI’s role in business model transformations, efficiency improvements, developing ethical and unbiased AI systems, and potential ethical pitfalls.Insights into the operational challenges and strategic decisions enterprises face, such as whether to build or buy AI models, and balancing data privacy and compliance.Incremental AI improvements versus the unrealistic expectation of completely replacing human roles.Critical considerations for board members and CEOs in evaluating AI implementations, emphasizing the need for a clear mission and skilled talent.Acknowledging the risks associated with AI, including data privacy, security compliance, and vendor management.The potential future of digital identity in combating misinformation and ensuring data protection.Addressing the rising importance of the CISO role in mitigating security risks associated with AI. _ Where to find Tali: https://www.linkedin.com/in/tali-bray-064b/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _ Highlights: 00:00 Introduction to AI Series 00:37 DeepSeek's Controversial Claims 01:50 AI's Impact on Enterprise and Competition 05:22 Ethical and Legal Concerns in AI 08:24 AI Agents and Generative AI 09:35 AI Pilots and Business Model Shifts 15:19 Challenges and Risks in AI Adoption 29:55 Future of AI in SaaS and Enterprise 39:59 Privacy & Security Concerns in AI 46:00 Conclusion and Final Thoughts _ Referenced: Full list in show notes: Hosted on Acast. See acast.com/privacy for more information.

    47 мин.
  2. 71 | Modernizing Heritage Brands & Business Models with Michael König (Fiskars Group, Bang & Olufsen)

    4 ФЕВР.

    71 | Modernizing Heritage Brands & Business Models with Michael König (Fiskars Group, Bang & Olufsen)

    Michael König, former VP of Design at Fiskars Group, specializes in cultivating heritage brands like Waterford, Bang & Olufsen, and more.  In this episode of Good Revenue, host Neeta Bidwai and Michael cover: The challenges heritage brands face modernizing while preserving tradition and craftsmanship.His experience at Egmont, transforming Disney’s IP into a digital subscription model.How prototype testing with real customers broke a stalemate at Bang & Olufsen and drove mission-critical alignment across teams and stakeholders, fueling future innovation.How he successfully led design across 12 Fiskars Group brands, emphasizing the importance of storytelling, branding, and craftsmanship to stand out in a competitive market.Insights on managing design studios, implementing big strategies, and making tough decisions to discontinue products.What smaller craft-centered firm can learn from successful heritage brands, the need to connect vision, strategy, and execution, and the importance of quality over speed in achieving long-term success. Join us for a deep discussion of the intricate challenges faced by companies dedicated to craftsmanship while navigating the complexities of the modern world. _ Where to find Michael: https://www.linkedin.com/in/michaelkonigcph/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _ Highilghts:  00:00 Introduction and Guest Welcome 00:26 Michael's Journey to Heritage Brands 01:18 Challenges of Modernizing Heritage Brands 02:56 Success with Egmont Publishing 04:55 Inspiration from Netflix's Business Model 07:45 Innovations at Bang & Olufsen 13:05 Prototyping and Consumer Testing 14:59 The Vanishing Middle Market 20:14 Fiskars and Craftsmanship 24:34 Navigating Organizational Change 26:02 Managing Multiple Design Studios 27:59 The Power of Storytelling in Branding 32:31 Bringing Design In-House 36:03 Challenges in Smaller Firms 41:36 The Million Dollar Kitchen Project 44:34 The Value of Speed vs. Quality 46:13 Connecting Vision, Strategy, and Execution _ Referenced: Bang & Olufsen: https://www.bang-olufsen.com/en/us Fiskars Group: https://fiskarsgroup.com/ Royal Copenhagen: https://www.royalcopenhagen.com/en-us Waterford: https://www.waterford.com/en-us  Iittala: https://www.iittala.com/en-gb Georg Jensen: https://www.georgjensen.com/en-us  Wedgwood: https://www.wedgwood.com/en-us  Hosted on Acast. See acast.com/privacy for more information.

    48 мин.
  3. 70 | How to Use Design Thinking & Customer Focus to Fix Go-to-Market with Mary Catherine Plunkett (Autodesk)

    28 ЯНВ.

    70 | How to Use Design Thinking & Customer Focus to Fix Go-to-Market with Mary Catherine Plunkett (Autodesk)

    Mary Catherine Plunkett, Vice President of Customer Success Design at Autodesk is a champion of the transformative power of human-centered design in creating effective go-to-market models and the complexities of strategic planning.  In this episode of Good Revenue, host Neeta Bidwai & Mary Catherine cover: • Mary Catherine’s journey into design thinking and its impact at Autodesk • Insights from her experience in shifting Autodesk to a subscription model, the benefits of using frameworks like Jobs to Be Done, and the role of shared KPIs in aligning organizational goals. • How to optimize customer-centered planning, service design practices, existing sales process, and go-to-market strategies • Enhancing cross-functional collaboration and decision-making • Practical steps for effective and customer-focused strategic planning • Measuring trust and improving customer experiences at Autodesk _ Where to find Mary Catherine:  https://www.linkedin.com/in/marycatherineplunkett/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _ Highlights: 00:00 Introduction and Guest Welcome 00:22 Human-Centered Design at Autodesk 03:25 Implementing Design Thinking in Customer Success 06:03 Optimizing Sales and Go-to-Market Strategies 19:04 Cross-Functional Collaboration and Decision Making 23:29 Improving Strategic Planning 33:13 Personal Growth and Leadership Challenges 38:09 Customer Experience as a Competitive Advantage _ Referenced: LUMA human-centered design framework: https://www.luma-institute.com/about-luma/luma-system/ Why traditional lead gen is failing: https://www.youtube.com/watch?v=vy-j4Tl2oOE Good Strategy / Bad Strategy: https://bookshop.org/p/books/good-strategy-bad-strategy-the-difference-and-why-it-matters-richard-rumelt/9791956?ean=9780307886231  Playing to Win: https://bookshop.org/p/books/playing-to-win-how-strategy-really-works-a-g-lafley/10001738?ean=9781422187395  Autodesk: https://www.autodesk.com/ Salesforce’s V2MOM framework: https://www.salesforce.com/blog/how-to-create-alignment-within-your-company/  Jobs to be done: https://therewiredgroup.com/learn/complete-guide-jobs-to-be-done/ More: https://youtu.be/3GchK6x9AMk Hosted on Acast. See acast.com/privacy for more information.

    41 мин.
  4. 69 | Is AI Hype Justified? Or Are We Just Overlooking Risks? Deep Dive with Joyce Chung & Host Neeta Bidwai

    21 ЯНВ.

    69 | Is AI Hype Justified? Or Are We Just Overlooking Risks? Deep Dive with Joyce Chung & Host Neeta Bidwai

    In this episode of Good Revenue, host Neeta Bidwai and returning guest Joyce Chung have a thought-provoking discussion about the implications of AI, covering economics, ethics, and future trends.  The conversation covers: • Generative AI’s economic impact on global growth • Ethical concerns, including data privacy and the need for federal privacy statutes and independent audits • AI’s impact on consulting firms and skepticism around optimistic projections • Real-world applications and limitations of AI tools • AI’s potential to reshape the job market, emphasizing the need for up-skilling and re-skilling • AI-driven business transformation, using examples like Salesforce and Morgan Stanley’s AI assistant • Risks of over-reliance on AI, including loss of human touch, biases, and energy consumption • Predictions for AI advancements in 2025 _ Where to find Joyce:  https://www.linkedin.com/in/joycechung1/ Where to find Neeta:  https://www.linkedin.com/in/neetabidwai/  Where to find Good Revenue:  https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ  _ Highlights: 00:00 Introduction and Guest Welcome 01:03 Diving into AI's Economic Impact 03:39 Debating AI's Role in Consulting 06:21 AI's Influence on Innovation and Creativity 10:59 AI in Business and SaaS Disruption 16:22 Privacy, Data Sharing, and Future of AI 20:26 Data Privacy and AI: A Growing Concern 20:53 Skepticism and Trust in AI 22:21 Energy Consumption and AI 23:22 Corporate Responsibility and AI 28:43 AI's Impact on Employment and Skills 36:24 Future Predictions  _ Referenced: • McKinsey's extremely optimistic predictions for AI's economic impact: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#   • MIT: AI economic projections are all over the place: https://futuretech.mit.edu/news/putting-the-economic-impact-of-genai-into-scale   • Satya Nadella: https://www.youtube.com/watch?v=9NtsnzRFJ_o • Adam Grant & Sam Altman: https://www.ted.com/talks/rethinking_with_adam_grant_sam_altman_on_the_future_of_ai_and_humanity • AI & energy usage / predictions: https://www.youtube.com/watch?v=3yDV_VMvFQc • AI & patents: https://aidantr.github.io/files/AI_innovation.pdf • More references: https://youtu.be/Sql6at0D0wk Hosted on Acast. See acast.com/privacy for more information.

    39 мин.
  5. 68 | Why Ads Hit So Hard Emotionally with Adam Slater (Clarafy Research)

    14 ЯНВ.

    68 | Why Ads Hit So Hard Emotionally with Adam Slater (Clarafy Research)

    Adam Slater is an opinion researcher and the founder of Clarafy Research. In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover: • Lessons learned from insights work in politics which apply to the business world • The nuances of polling as a tool in capturing public sentiment and its applications in business and politics • The critical role of focus groups in extracting genuine emotions and the art of effective moderation • Exploring the surge in podcast influence and its effectiveness in engaging new target audiences, particularly among swing and low-information voters (and customers) • Sound as an emotional catalyst—how audio design can subtly sway public perception and reinforce messaging • The need for genuine and continuous engagement with audiences for effective decision-making • Strategies for implementing insights into reputation management and long-term business planning Adam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results. _ Where to find Adam: https://www.linkedin.com/in/adamslater8/ https://www.clarafy.co/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/  Where to find Good Revenue: https://goodrevenue.io/goodrevenue  https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _ Highlights: 00:00 Introduction to Adam Slater and Clarafy Research 00:45 The Role and Misconceptions of Polling 02:23 Polling in Politics vs. Business 08:28 Focus Groups and Qualitative Research 14:39 The Power of Podcasts in Political Campaigns 18:57 The Importance of Sound in Messaging 26:47 Practical Applications of Insights in Business 38:23 Challenges and Future of Insights 43:39 High Performance Companies & Conclusion _ Referenced: • System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557  • Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/  • Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/  • Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394 • Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770 Hosted on Acast. See acast.com/privacy for more information.

    45 мин.
  6. 67 | AI Agents, Trade Wars, & Market Surprises: 2025 Predictions with Jim Stevenson (The Bletchley Group)

    7 ЯНВ.

    67 | AI Agents, Trade Wars, & Market Surprises: 2025 Predictions with Jim Stevenson (The Bletchley Group)

    Jim Stevenson of the Bletchley Group returns to Good Revenue to discuss the impacts of AI and digital transformation, potential trade wars, health care, and the state of global energy.  In this episode of Good Revenue, host Neeta Bidwai and Jim cover:  • The transformative potential of AI and autonomous agents in various industries • The evolving landscape of cybersecurity amidst advanced technologies • Quantum computing's potential impact on AI and other sectors • Data sovereignty and the shift towards sovereign digital infrastructures • The implications of geopolitical tensions and energy market volatility • The future of hybrid workforce models and AI's role in recruitment and talent development • Innovations in healthcare driven by AI • Economic outlook influenced by recent interest rate cuts and the availability of significant investment capital Jim's insights provide a valuable roadmap for the current economic and technological landscape. _ Where to find Jim: https://www.linkedin.com/in/jimstevenson/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/  Where to find Good Revenue: https://goodrevenue.io/goodrevenue  https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _ Highlights: 00:00 Introduction and Welcome Back 00:43 The Future of AI: Predictions and Impacts 01:47 AI Agents and Autonomous Decision Making 03:11 Energy Challenges and AI Infrastructure 06:30 Cybersecurity in the Age of AI 09:20 Quantum Computing: The Next Frontier 11:38 Data Sovereignty and Sovereign Clouds 14:21 Geopolitical Instability and Economic Predictions 17:17 Energy Markets and Supply Chain Volatility 22:18 Workforce Trends and Hybrid Models 25:42 Healthcare Innovations and AI 33:08 Economic Outlook and Investment Strategies 37:18 Conclusion: Opportunities and Risks in 2025 _ Referenced: • Euromonitor: https://www.euromonitor.com/press/press-releases/november-2024/euromonitor-international-reveals-top-global-consumer-trends-for-2025  • BCG M&A Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year  • Bupa: https://www.bupa.co.uk/  • VUCA: https://www.vuca-world.org/  • U.S. healthcare: highest spending & worst outcomes: https://www.commonwealthfund.org/publications/issue-briefs/2023/jan/us-health-care-global-perspective-2022 • How to improve healthcare: https://pubmed.ncbi.nlm.nih.gov/32061298/ Hosted on Acast. See acast.com/privacy for more information.

    39 мин.
  7. 66 | Unlock Pricing Power with Effective Messaging (Deep Dive)

    31.12.2024

    66 | Unlock Pricing Power with Effective Messaging (Deep Dive)

    Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.  Host Neeta Bidwai breaks down the overlooked power of messaging in influencing customer perceptions of willingness to pay and value.  Key topics include: • The science behind effective messaging • How emotions and psychology affect decision-making and willingness to pay • Strategies for crafting messages that not only emphasize product benefits but also evoke emotional connections with customers • The role of framing, laddering, and storytelling in creating impactful messages • Best practices for language choice and multisensory message delivery • Comprehensive testing and refinement of messaging strategies Join us for an in-depth look at how powerful messaging can command price premiums, withstand market pressures, and foster sustainable competitive advantages. _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue _ Highlights: 00:00 Introduction to Effective Messaging 00:58 The Science Behind Messaging 02:37 Understanding Customer Emotions 05:57 The Power of Framing 08:37 Laddering and Value Chain Development 09:56 The Art of Storytelling 12:22 Choosing the Right Language 14:18 Message Testing and Refinement 16:37 Multisensory Message Delivery 18:52 Recap and Best Practices _ Referenced: • Value creation messages increase willingness to pay: https://journals.sagepub.com/doi/10.1509/jm.12.0179 • Value-based selling: https://www.sciencedirect.com/science/article/abs/pii/S0019850115000449  • Social norms for behavior change: https://edis.ifas.ufl.edu/publication/WC406 • Somatic markers: https://neurorelay.com/2012/05/15/emotions-create-our-preferences-the-somatic-marker-hypothesis/ • Motivated reasoning: https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.108.3.480 • Prospect theory: https://www.jstor.org/stable/1914185 • Judgments based on emotions: https://www.researchgate.net/publication/8624927_Risk_As_Analysis_and_Risk_As_Feelings_Some_Thoughts_About_Affect_Reason_Risk_and_Rationality • Laddering: https://is.muni.cz/el/1456/jaro2013/MPH_MVPS/39278324/LadderingTheoy_original.pdf Hosted on Acast. See acast.com/privacy for more information.

    22 мин.
  8. 65 | Grow Revenue Faster with Data-Backed Thought Leadership (Deep Dive)

    24.12.2024

    65 | Grow Revenue Faster with Data-Backed Thought Leadership (Deep Dive)

    Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.  Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about. That’s why it’s an incredibly powerful tool in go-to-market, when done well.  In this episode of Good Revenue, host Neeta Bidwai covers: • Why data-backed thought leadership changes mindsets, shows differentiated value, and is hard to copy  • How thought leadership differentiates from transactional and educational content (and why insights can’t be outsourced to AI)  • Extensive data supporting the effectiveness of thought leadership in today's business environment  • Why original insights & research are rewarded by executives, search, & social media • The tidal wave of the self-serve buyer journey – requiring vendors to build credibility with buyer who won’t take meetings or answer phone calls.  • An actionable framework for building, resourcing, and distributing a strong thought leadership program • How to focus on the right KPIs to measure success  _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue _ Highlights: 00:00 Introduction to Thought Leadership 00:34 Defining Thought Leadership 01:42 Types of Content: Transactional, Educational, and Thought Leadership 05:04 The Importance of Thought Leadership in Competitive Markets 07:04 Data Supporting Thought Leadership 15:46 Framework for Building Thought Leadership 22:04 Executing Your Thought Leadership Strategy 27:52 Distribution and Media Strategy 35:19 Measuring Success: KPIs for Thought Leadership 41:02 Conclusion and Final Thoughts _ References: • LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report  • Pavilion / Kickstand report: https://meetkickstand.com/wp-content/uploads/2023/11/Kickstand-Content-to-Conversion-EBook.pdf  • What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763 • SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/ • Zero-click content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/ • Buyer journey data: https://goodrevenue.io/buyerjourney Hosted on Acast. See acast.com/privacy for more information.

    43 мин.
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In a landscape fixated on quick wins at the expense of everything else, host Neeta Bidwai of Good Revenue explores how successful leaders & organizations balance short-term demands with long-term vision. Hosted on Acast. See acast.com/privacy for more information.

Информация

  • Автор
    Neeta Bidwai
  • Годы выхода
    2023 - 2025
  • Выпуски
    73
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © DFN
  • Сайт подкаста
    Good Revenue

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